Sunday, December 14, 2014

Business Slipping Away?

I know a lot of businesses have had a ruff few years. A lot of You have had to cut your spending just to  keep your business viable.

Here is an indispensable must see presentation.

For a free consultation on what you can do to improve your bottom line email me Put re: inquiry in the subject line.

Pamela Jacob

#smallbusiness #businesstipstricks

Monday, September 8, 2014

Get Seen On Pinterest

Pinterest is constantly beefing up its program making it an amazing tool for businesses. Today I was reading an article (9 ways to drive traffic with Pinterest search by Ana Majkowska) I was blown away with some of the information she gave a lot of which I hadn’t incorporated into my Pinterest site.

I have written a lot of articles about Pinterest and been using it since its inception, but if you know anything about the Internet at all, you realize the more you learn the more there is to know!

There is no reason to reinvent the wheel so below I am giving you some link to check it out yourself…

Have you done these things to get traffic to your Pinterest account?

I bet the majority of you don’t know what a “rich pin” is ? I encourage you to read “9 ways to drive traffic with Pinterest search” it is an amazing article.

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Monday, August 11, 2014

New - Send Messages on Pinterest!

Pinterest now has the ability to send messages and share content. This should really cause a viral storm...

I am going to get my hands wet then a new article will follow that will simplify the process...

Check out their new video!

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Thursday, June 19, 2014

Learn the Language of Google+

Google+ is a dynamic merging of all of Google’s many services in one open network. It is similar to other social networks but does have important difference and terminology.

Google+ Circles:

This is the way you organize your contacts – you can add circles and label them whatever makes sense to you.  Let’s say you want to have all the media contacts in one circle you would then label the circle “Media Contacts." When you want to send out messages to only media, you would access that circle and send.

When you want to send messages, you can decide which contacts/circles. You can have as many circles with as many labels as you want. You can add one person to any number of circles. In addition to customizing your circles to fit with how you interact in real life; you can also personalize how your profile appears to each circle you create, i.e.; relationship information can be kept separate from a work profile.

At the top of your page, you can see the labels of the different circles you have formed. When you click on individual names, you will see the stream of posts from each specific circle. You can also put descriptions in circles. See graphic below.


This is exactly like your news-feed in Facebook. One centralized place of shared content by the connections you have made contact with (Put in your circles)

Hangouts and Chat:

This is live social networking.  Connecting with people who are online right this minute, instant messaging, lived video chat or group conversations.You can communicate directly and instantly with people you invite they can be in your circles or not.


Google+ communities are like a group or forum, that bring like-minded people together. They can be private by invitation only or public where anyone can join. Groups are specific interests anything from cooking to environmental issues.

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Pamela Jacob

Monday, June 16, 2014


Google+ had a slow start, but it is fast becoming one of my favorite social media sites. Let me make a prediction – I believe it will surpass Facebook soon.   I say that because I am finding Google+ much more flexible and interactive than Facebook. The circle system really lets you target who you want to get messages to and Google+ does not withhold messages and send them to who they think wants to see them. 

It is a bit of a learning curve but isn't everything? Remember trying to learn Facebook or Twitter?

Below I have outlined learning basics… we will start with the screen, and I will be writing posts and showing video of another Google+ training as time goes on.

Learning the Google+ Screen

On the top left hand side, you’ll see a Home button. Click on it and you’ll be able to access:
  • Home
    Your news-feed – what your friends are posting
  • Profile
    Your Landing Page – what others see when they access your page.
  • People
    Find people to follow and see who is following you
  • Photos
    All the photo’s you have uploaded
  • Communities
    See communities you are part of. Invitations to new communities or make your own.  Just like groups on Facebook. You can gather to chat with people about specific topics. There area private (invitation only) groups and community groups
  • Events
    Plan an event and post it – or find an event you want to go to
  • Hangouts
    Video conferencing can be viewed on any device. Live video on – air broadcasts for private or public meetings.
  • Pages
    This is a portal to all the pages your manage (business pages etc)
  • Local
    This is connected to your location and shows you relevant businesses that you can check out and/or review.
  • Settings
    Manage your notifications, privacy, circles etc.
I hope this makes it a little clearer for all of you who are new to Google+. - Now that you know how to navigate go out there and network until your heart is content.

For a free consultation on what you can do to improve your online business email me Put re: inquiry in the subject line.

Wednesday, June 11, 2014

Create Simple Videos for YouTube.

I have found a tool that allows people to take an article and make it into a video.  They have different templates you can customize – and it is a lot of fun. The one thing that I would say is you would not want to put the full article in the video creator because too many words clutter the message of the video.

Take the general idea of your article and then condense it down to the basics of the article.  I have made a lot of these videos for clients, but you can make them yourself using this tool Article Video Robot . Once you make a video you can also download it to Slide Share, and it will automatically upload the slides  to your account.

Their advertisement says you  can make an article in 2 minutes, or less I beg to differ. If you want a good video make sure you use the proper images (it does let you upload) and music.  It probably took me about two hours to gather the graphics, simplify the article create it and edit it. Once created I always find something’s that I want to change. I then upload them to YouTube and can put them on any social media site I want.

See the sample below.

You can do your own voice over: See sample below (client video)

You can also use electronic voices if you prefer: See client video below

If you have little or no experience it may be something you want to check out
You can try   Article Video Robot   for FREE.

If you decide to give it a try, drop me a line I would love to hear what you think...

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Tuesday, May 20, 2014

Rules for Using Hashtags on YouTube

As social media adopts  hashtags it's important to know the rules because the rules are not the same on each site.

Each social media site has different rules and quirks.

For example in Pinterest hashtags really seem to matter the most in the pin descriptions. You will also get different results when you use multiple words in your hashtag and capitalize each word. This is not the case in Twitter and others.

With that said today I am posting a video on "How to Use Hashtags on YouTube"

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Friday, May 16, 2014

Lets Talk About Hashtags #101

If you are new to the social media world, you may wonder what a hashtag is and why do people use them? If you have been around for a while, you will want to know the best way to use them. Twitter is the one that started out using the hash tag exclusively now Facebook, Pinterest, and even Google+ has followed this trend.

A hashtag is a pound sign # followed with meta-data or keywords that turn into a link once posted Example:
The hash tag you use then puts your post into that category so people that are interested in Maroon 5 will see your post, and you can follow posts about this subject.

It is a great way to connect with people who have the same interests as you, like-minded people.

If you are a business, then it is even more important to know the power of a hashtag. Use them on all social media when you post. This little hash tag can literally give you exposure to millions of people.

The hashtag needs to be general enough that people are posting with it but specific enough you are not lost in a sea of information that really has nothing to do with what you are looking for.

If you have notice sometimes unique hashtags are up so everyone can see what is going on with that certain subject or business. If you have notice television stations are using original hash tags to get you to tweet your opinion – or even vote (Dancing with the Stars, The Voice) to name a few.

Three Rules You Need to Know before using Hashtags:

1. No spaces between your words. Even if your hashtags have multiple words you spell them as one.
2. A #hashtag is not case sensitive so if you use #Maroon5 or #maroon5 you will go to the same place.
3. Numbers are supported so you can add any amount of numbers that make sense.

Put #tags on all your posts no matter what platform you are using – it will really help to boost your visibility. This is especially important for businesses who are trying to market through social media.

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Tuesday, May 6, 2014

Why Do People Use Pinterest.

Pinterest is always analyzing the people who use their website and what they are searching for. They have found that Peoples interest generally fall into five categories:

What Drives People to Pinterest
  1. A passion they have – Photography, Art, Traveling
  2. Training/learning – Expanding their knowledge, keep skills updated, seeing what is going on in their industry
  3. Hobbies they do for fun – Crafts, Art Projects, Running …A short term project – Redecorating a room, planning a Wedding,
  4. Putting together a party. Interests that could change as time goes on – like colors, fashion

Now that you have this information at your fingertips how do you use it? It all comes down to knowing who your target market is. I know you probably have heard that phrase everyday  day of your life – there
is a reason for that it because it is true!

What types of passions would people who do business with you have, do they have certain interests that set them apart from the general population?  Research your audience you will find your eyes will be opened to ideas on how to get them to follow you on Pinterest.

After you have done your due diligence think about what content your business already has that you could add to Pinterest so people who need your services or products will search out your boards.

People love humor so don’t be afraid to throw a little of that in. And beautiful or intriguing picture the pin that I have had literally go viral was of a dog sitting in a robe no kidding!

Go to my Pinterest page and check it out. Click on the board Giggles – Joy and you will see the dog sitting there with a robe and a cup of coffee it has had so far 36 likes and 150 shares. Every day I have one more share! Get off the stick have some fun and get into the Pinterest Craze…

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Pamela Jacob

Providing Creative Solutions & Amazing Results

Wednesday, April 30, 2014

13 Little Known Facts about Pinterest

As I learn new information about Pinterest I am finding little nuggets that will help us all in generating business. It is important to use this social media site as a tool in your arsenal.

  1. 80% of pins are re-pinned
  2. 80% of Pinterest users are women, while 50% of all Pinterest users have

  3. Images with medium lightness are 20 times more likely to be pinned than dark images
  4. Longer descriptions outperform shorter ones.
  5. Pins which include prices receive 36% more likes than those which do not.
  6. Pinterest has 85 million unique visitors each month
  7. Pinterest produces 4 times more revenue per click than Twitter and 27% more than Facebook.
  8. Positive, inspirational messages resonate.
  9. Red, orange and brown are 2 times more likely to be pinned than blue.
  10. The average order placed through Pinterest is $ 80.00
  11. The average Pinterest user has a household income over $100,000
  12. The main demographic of Pinterest users range between the ages of 25 and 34, followed closely by those who are aged 35 to 44
  13. Vertical Pins work better.
When you know these things it will help you to be more effective using you Pinterest account.  You cannot go wrong - especially if your target market are women...

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Saturday, April 26, 2014

Pinterest - Resources for Business

Kevin Knight, talk to businesses about effective ways to create boards and Pins that reach people as they explore their interests.

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Providing Creative Solutions & Amazing Results

Wednesday, April 23, 2014

Pinterest Group Boards and Secret Boards

In a previous article I talked about how to set up a basic business Pinterest Page but did you know that you can also create a group board and a secret board as well?

Group Boards

Typically you would set up a group board to collaborate with colleagues, clients or friends.  Group boards are a great way to bring people together and organize ideas. They can also benefit your business and brand.  Collaborating with like-minded individual will bring a lot more attention to your board. Think about it, your pins will go to those following you as well as those following people you invite.

It is a fantastic way to network. Set up a group board with a common topic and expand you network at the same time. How about finding some leaders in your basic field that will complement what you are doing and inviting them. I would call this a win win Proposition.

If you are someone who designs things for clients like a wedding planner,  interior designer etc. This would be a great planning board. Having clients post what they like or want. You can post some ideas for them to go over. What a great planning tool. Pinterest will send you a notification each time a contributor pins to a board. It is important that you monitor the board just in case you get a rough pin or pinner – You can uninvited someone on a group board.

Secret Boards

Secret boards are pretty interesting – when you set them up nobody but those you invite can see them. The pins will not be searchable and they will not go into categories. So they truly are secret. You can only create 3 secret boards so you will have to use them wisely.

4 things to remember

  1. ONLY the creator of the board can edit the secret board, invite people, and block people that are posting things that are offensive.
  2. ONLY the board’s creator can make the board public. No other person will be able to change this setting.
  3. Only invited contributors will be able to view the secret board and request approval for people they would like to invite to the secret board.
  4. Only the person who created the board will be able to approve or remove these pinners
Of course all contributors will have access to pinning on this board. All contributors will also be able to re-pin contents of the secret board to other boards. These re-pins and likes will not display information about the secret board or link back to the secret board

If you are invited to be part of a secret board there are something’s you need to consider. Make sure you trust the creator of this board. They have full control and can make the board visible to everyone at any time. 

If the creator decides to go public with a secret board, the board pins, comments and who posted them become visible for all to see. You will then be in the public with your secrets posted...

For a free list of step by step instructions on how to create all types of boards in Pinterest  just go over to this side bar, sign-up,  and you will get it instantly.

For a free consultation on what you can do to improve you online business email me Put re: inquiry in the subject line.

Providing Creative Solutions & Amazing Results

Wednesday, April 16, 2014

Inspiring You Customers to Pin

I ran across some really great video's that will help you understand Pinterest and how to inspire your customers to pin your stuff.

In this video Tram Nguyen talks about what some of the leading brands on Pinterest are doing to inspire customers to Pin more stuff.

I hope you enjoy this video and learn a lot from it.

If you would like a free consultation on everything from website development to social media contact me

Providing Creative Solutions & Amazing Results

Tuesday, April 8, 2014

How to Set Up a Basic Pinterest Business Page

business on Pinterest.
Right now, Pinterest is all the rage it can be fun just to be involved, but it is especially valuable to businesses.  If you are on Pinterest, and you own a business, then you need to set a Pinterest account up for business. You can convert your personal account into a business account, but it may be better to keep them separate.  If you want to convert your account just log in and convert your account to a business account. If you want to register a new Pinterest Business account click here

What is the difference between a personal & business account

Both accounts look similar but the advantage to having a Pinterest business account is you’ll receive updates on future products and services that will provide powerful ways of reaching and understanding your audience on Pinterest. If you’re personal style is different than your business branding you will want to have two separate accounts.

Setting up your business account

  1. Fill up everything do not neglect the nooks and crannies!
  2. Make sure you feature your business name on your profile. 
  3. Do not skip the paragraph about your business or yourself (in the about section) the information you put in will show up right under your photo.
  4. Upload a picture I am torn on uploading the logo or a picture of you. On social media when people see you they feel a  personal connection that can draw them to you helping to promote your business. On the other hand a logo will brand your business so if you purpose is to brand your business then you know what to do.
  5. Connect your account with Facebook and Twitter accounts. This will put social media icons under your profile picture that will link to your social media pages – great way to gain followers, do not forget to put your web address there as well.
Setting up your Boards

Be creative when coming up with board names, keep it in the realm of reality. Use keywords when possible it will help when people are looking for your product or service. when your board does not accurately portray what is on it you may miss out on a lot of potential clients

Pin steadily and consistently – pin lots of stuff this will increase your exposure much more than huge bursts.

Pin from all types of sources these days most blogs and website have the pin-it button so you can pin a picture on your board. Don’t be limited by pinning only from a select source.

Comment on pins you like – you can tag other Pinterest users by using “@username” in your description.

One of the biggest mistakes I have seen is not putting a link in your pin. 
Honestly that is the whole point in posting in a business account. How are they going to go to your website?

How to link to your pin.

Once you have pinned an image go into your board hover over the image you want to put the link, up in the top right corner you will see a little book mark sign – click on it. It is exactly where the image shows you. This will open up into a space for a description and below that it will say source that is where you put your link. Remember to put keywords in your description.

You are now able to pin videos as well as images! So if you are working on a marketing campaign with YouTube video’s or you find some great video’s you want to share pin them.

Just like when engaging in all your social media platforms the networking and connections are what make this medium so valuable. I love Pinterest – I guess it is probably obvious since I am a designer…

Even if you have a Pinterest account I hope this gives you a little more information to set it up to benefit the growth of your business...

Want a free consultation? Contact Me

Providing Creative Solutions & Amazing Results

Thursday, January 23, 2014

Seven Mistakes that Could Cause Your Business to Fail...

"It doesn't matter whether your product is information or a flyswatter. If you understand marketing, you can make serious income."

Robert G. Allan, ~Author Multiple Streams of Internet Income ~

This article is assuming you have a professional website that appeals to your target market. If you don't then quit reading this and get your website done. A website is the foundation of your business - the corner stone to your company image.

Mistake Number 1 - It is all About Them

This is about the copy the guts of your website and how to position yourself so people want to buy from you.

The people that access your website do not really care about you. I know this can be devastating to think about (just kidding).

The copy on your main home page needs to be about your potential client. It has to connect to what they desire or need to solve a problem.

It should't be all fluff – and it shouldn't read like an encyclopedia. When a visitor first enters your website, they need to know; "What is in it for me." Point out problems they may have and show them how your product can solve those problems.

On the other hand, perhaps it is a recreational website be descriptive let them know how much fun they will have and what you have to offer. If they can visualize how they will feel using your products or service you are more than half way there.

Mistake Number 2 - All Fluff No Meat

Once you have established why they would want to take advantage of what you have to offer you can then follow up with sound facts and benefits. All people are different some buy through an emotional connection how your presentation makes them feel, and the visual appeal of your website. Others are more detailed oriented and want to know the nuts and bolts. You want to give both types of visitors what they want.

When writing your copy, stick to the emotionally-gratifying benefits. Never talk down to the readers as though you are their parent, or you're better than they are. To you, the potential customer is GOLD.

Mistake Number 3 - No Opt in Box

It is proven that most visitors to your website will come more than once before they decide to buy. That is why you need an opt-in page, so they can sign-up for something of value preferably free. You can then use your data-base as a marketing tool sending emails of interest this will embed your business in their mind.

Mistake Number 4 - No Endorsements or Testimonials

You absolutely need endorsements and testimonials: Endorsements and testimonials are effective ways to dramatize facts and back up the benefits of your product, but don't use any that looks or feels transparent.

If you can get a picture to go with the testimonials that will reassure your visitors that they are real. Any testimonials you use must be true. Authenticity is what people want – most people can smell a phony a mile away.

Mistake Number 5 - Do What You Say and Say What you Mean

It cannot be said enough STAND BEHIND YOUR WORD. I have on occasionally miss quoted a job; it took me longer than I imagined. I still lived up to my word and only charge them the amount agreed upon – I may have made a little less money at the moment, but I gained a lot more in having a return customer.

Mistake Number 6 - Putting People on the Back Burner

Please return emails or phone calls in a timely manner. If you don't I will guarantee you will lose business.

Real Life Example:

In my in-box was an email that a company had sent to advertise services, I truly though it would be great for my business to use this service, so I replied and asked a few questions. Didn't hear back for about two weeks, and even then when I received the email my questions were not answered.

This business has been sending email to me since,  but do you really think I would use their service? No way  if they cannot reply in a timely manner can you imagine what a nightmare it would be if worked with them on a project?

Mistake Number 7 - Give Customer Service (DUH)

Be cheerful and polite when returning a phone call. Let your patrons know that you sincerely appreciate their business and not to hesitate in contacting you if there is anyway, you can be of further assistance.

Don't show an attitude even if you are thinking I just don't have time for this it will come through on the phone. Good customer service is hard to get these days and when someone finds it; they will more than likely stay your customer.

I see these mistakes often; That is why I wrote this article. There are many businesses I would never use again. And there are many businesses I am loyal to and would not change even if someone offered a better deal. It is a lot cheaper to maintain a customer then to have to look for a new one.

Now go knock the socks off your competitors!!

If you have any questions or would just like to talk to me the consultation is free.

For a free initial consultation or if you just want to ask a few questions contact me:

Pamela Jacob