Thursday, September 20, 2007

Why write an E-Book? Why not!

I am getting ready to launch my second book. It is amazing how sharp and clear one can get when writing a book – it really sharpens your senses and your knowledge. E-books can be wonderful tool, and they are worth all the effort you put into them – when you take the time to write down what you are an expert at and compile what you know, you will be amazed at the breadth and depth of the knowledge you have in your own expertise.

What an amazing way to let people know you are an expert in your field, it gives you such credibility.

What a fantastic way to promote your business while bringing in new streams of revenue…

Why write an E-Book? Why not!

E-books production cost is inexpensive., think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

E-books are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, e-books can change and grow as fast as you can type.

E-books are also immediately obtainable for your audience. They don't have to go to a bookstore or search through endless titles at an on-line bookstore. All they have to do is download it from a website, and presto! It's on their computer, ready to be read.

E-books are interactive. This is one of the unique and specific qualities that e-books offer. You can add surveys, order forms, pictures and sound that draw your reader into the virtual world of your e-book, even direct links to relevant sites that will expand your e-book outward. The potential is virtually limitless.

E-books have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and may have rerun here or there. E-books remain on your computer for as long as your choose, and they can be read and reread. They can even be printed out put in a binder and stored on the shelves of your traditional home library.

E-books have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript repeatedly, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All e-books require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your e-book. You don’t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for the copy edited galleys to arrive by snail mail. You are in complete control of the design and the text. You and you alone have the resources and power to put your knowledge in an e-book. What a tremendous marketing tool you create when you put together an e-book.

Don’t let a minute more pass you by! Start Writing!!

If you would like help in designing your e-book email me or call me


Tuesday, September 11, 2007

Affiliates Friend or Foe?

I am a person that likes junk mail… As a little child I loved commercials… And even now as frustrated as I am getting hundreds of emails a day (that I don't always ask for) there are times I love to go through select emails and do research. Check out the offers – see how they are put together etc. Don't get me wrong there are days when I just check all and hit the delete button (those day when I am feeling overwhelmed) – but you would be amazed at what are in all those (extra) offers. Today the realization hit me… A Hugh number of e-ads (my name for them) that come in are trying to sell people on the preconceived belief that they can become rich just by being an affiliate to thousands of products and services… Now I am a big believer in being an affiliates when I have tried a product and/or service and love it. There is nothing wrong (in fact I encourage it) with letting everyone know about how fantastic a product/service is. If you get a little something from it great – that is the way it should be – give and take – ebb and flow, a reward for a job well done. However – I personally would never become an affiliate just for the sake of pulling in a little (or a lot of) extra cash. My reputation and credibility are much too important to me… Have you ever really thought about it? When you sign up as an affiliate you are telling the world that YOU endorse that product/service. What happens if it looks like a great product and doesn't work? Or the business sounds remarkably wonderful, however the individuals providing the offer lack in customer service and/or are unethical in what they provide?? Do you believe that anyone that gets burned once from you will ever come back? You've heard the old saying – burn me once shame on you, burn me twice shame on me… Did you know that when a consumer is happy and satisfied with a product or service, they may tell a friend or two (if and when it comes up). When a consumer is unhappy, they tell everyone that will listen… As vast as the internet and all its parts are – it can still be a very small place. The movers and shakers on the internet are still a pretty small bunch (in relative terms). If you are recommending bad products and/or services you yourself will soon be out of business. If you your goal is only to make a quick buck – no matter what the scheme… Don't waste you time. Honestly, you will not get very far for very long… Be sure and check out any affiliates you may be endorsing, like I have said I do believe in affiliates – in fact, I provide a 10% finders fee for anyone who does send customers my way – and I have made a really good living with referrals, but the referrals were genuine – a lot of the people that send referrals my way didn't even know I was going to give them a payment. In fact some clients refer people to me so they can get extra services for free! Great incentive… Remember: I do believe in affiliate programs. I endorse many affiliates but I have used their goods and services and stand by them. Make sure you do the same, know the affiliates you are endorsing if you don’t heed my warning it is going to come back and bite you in the (you know what!!)

Tuesday, September 4, 2007

WOW what a good idea! (Not)

Now I may be a little prejudice, but I must tell you when I get these ads that say: You can now do your own website – get rid of you web designer do it yourself – or – Build a website yourself; we give you all the tools – or - Host with us, build your own website and updated it with our new super duper template builder (only $100. a month, ugh!). I cringe, on the surface it sounds really good. Why not save bundles of money doing it yourself – after all you are on a limited budget. However, I have had too many new business owners that have gone through that route and came to me with disastrous results. Let me explain myself. Building a website is like building your store (brick and mortar). Now if I sent you an advertisement stating – build your own store, I will give you all the tools, and you will save a bundle on having a professional builder do it. You think WOW, that is a good idea – you pay me my $49.95 and I give you the tools to do it. When you look around, and you see all the saws, hammers, nails, cement mixers, wood, brick, sheet rock, pipes, etc. laying there in a pile would you know what to do? Even if I gave you a 300 page book with directions – are you up to the task? Of course not – unless you are a contractor that has had the extensive experience of building offices before. OK then let’s say you see all the stuff and think – I will just get some more books on how to build an office building… Do you genuinely think that would be the thing that would give you the expertise to know how to build an attractive – store inside and out? Then you realize you have to buy the lot to build the store front on. Then you have to do the signage… This may sound like an exaggeration but makes my point. The time and effort you would put into building your website – doesn't mean you are good at creating the look and feel that your clients would be attracted to. What about making sure that you site is a marketing machine? Do you know how to build that type of website? Do you know how to collect names from your visitors so you can market to them? Your website should give a professional presentation – the appearance layout and content should be done with the help of a professional. There are places to cut expenses and your website is not one of them. There are millions of web designer – but not all have the gift of design as well as the extensive experience to know exactly what you need in order to make your websites a viable commodity. Your best bet is to find a designer that you have confidence in – you know they are familiar with all aspects of an e-business and can guide you in the right direction. Hire a professional that has been in the industry long enough to know what it takes to have a successful website. When you hire the right professional web designer/developer you're not only getting an expert at building an effective on-line presentation, but the guidance they give you will be invaluable.