Wednesday, June 2, 2010

Why Every Business Needs a Blog

It seems every day as I do my work for clients, I run into things to talk about on my blog. I recall a time when I though how can I possibly blog – I only have enough time in the day to do work for my clients and get them on the fast track.

Well think again!

I am now realizing that a blog really is an enjoyable way to get to connect with your clientele – to help those that possibly have lost their way and just need a little swift kick in the pants (only kidding)!.

Part of what makes my job so enjoyable is gladly sharing what I have learned through all my years in this business and seeing it make such a big difference to others. So this is a perfect venue for me!! And it should be for all of you who are serious about customer services and assisting with whatever is needed in your particular field.

So for those of you who tell me “I just can’t blog I don't have the time” strongly consider again - what better marketing tool is there?

I will bet you dollars to donuts that you will find that little extra time (when possibly a thought pops into your head, or a frustration takes hold) that you will post it on your blog, feeling great about it because you realize you are helping so many others…

Blogging is a really great way to let people know you are the expert in your field, or that you know your product – as well as care about helping them with a problem, they may have pertaining to your expertise.

I have actually gotten clients from all around the world through my blogs – they read the articles, comment and communicate with me about a problem they may be having and bam – we have a connection. They know I am not joking – I do know my stuff. And when they need my services, they hire me.

It is really amazing – I have had clients from Australia, England, Africa and they more than likely would not have hired me without knowing me through my blogs.

I find the biggest fear that my clients have expressed about blogging is they do not knowing what to write about – or they feel intimidated about their writing skills.

There are many ways to overcome that – I personally write my articles in a word document, and then I can edit them and spell check. This allows me to save the articles as well as to go back at a later date and proof read, to double check and make sure it reads well. It is like anything else the more you do it the easier it gets.

So next time you say – blogging is not for me, think again. You are missing a tremendous opportunity to connect with consumers who want what you have to offer.

Pamela Jacob – Artista Design


Providing Creative Solutions & Amazing Results

Tuesday, June 1, 2010

Is That Your Landing Page? No Thanks!

Are you as sick as I am seeing plain boring, frankly cookie cutter pages??

The ones that say get this for free! Then once you sign up, they open up another page and go on and on forever and ever until you get to your free item, trying to sell you everything but the kitchen sink?

So now you don’t know if you even want to get it free because they are just trying to trap you into oblivion…

Another thing, have you ever noticed that 99% of all landing pages look alike? They all look like cheap bill boards…

I have even gotten to the point, when I open them up (because I love the subject line) – and see the same old, same old, I close them – I may initially want what the person has to offer – but I am just annoyed.

Landing pages work – but let's put a little thought and design into them give us something that looks great and flows gently without all the yelling and screaming…

A page that doesn't have exaggerated headlines and obnoxious neon colors… With clip art and pixilated pictures…

I know that they say if it is not broken don't fix it, but please – it is an assault to the senses to have to deal with all the garbage looking squeeze pages and advertising that comes.

You can tell these pages have been put together by a page generator or a cookie cutter formula.

I have picked up some great little tools and bargains from some of these offers that I found attractive in look and copy, I am sure I have passed up many more that I could have used due to the obnoxious nature of the pages…

It may be because I am (extremely) right brained, and I am very visual – I guarantee there are a lot of people like me out there. I know we all have different priorities, but if you have an amazing product – with an attractive look you will appeal to everyone that wants what you have to offer.

Just remember, great copy, great look, and amazing product – will get you the results you are looking for.

No more boring, bland, obnoxious, ugly squeeze pages – please!!

For help with your landing or squeeze page contact me!

Pamela Jacob - Artista Design

Providing Creative Solutions and Valuable Results