Right now, Pinterest is all the rage it can be fun just to be involved, but it is especially valuable to businesses. If you are on Pinterest, and you own a business, then you need to set a Pinterest account up for business. You can convert your personal account into a business account, but it may be better to keep them separate. If you want to convert your account just log in and convert your account to a business account. If you want to register a new Pinterest Business account click here
What is the difference between a personal & business account
Both accounts look similar but the advantage to having a Pinterest business account is you’ll receive updates on future products and services that will provide powerful ways of reaching and understanding your audience on Pinterest. If you’re personal style is different than your business branding you will want to have two separate accounts.
Setting up your business account
- Fill up everything do not neglect the nooks and crannies!
- Make sure you feature your business name on your profile.
- Do not skip the paragraph about your business or yourself (in the about section) the information you put in will show up right under your photo.
- Upload a picture I am torn on uploading the logo or a picture of you. On social media when people see you they feel a personal connection that can draw them to you helping to promote your business. On the other hand a logo will brand your business so if you purpose is to brand your business then you know what to do.
- Connect your account with Facebook and Twitter accounts. This will put social media icons under your profile picture that will link to your social media pages – great way to gain followers, do not forget to put your web address there as well.
Setting up your Boards
Be creative when coming up with board names, keep it in the realm of reality. Use keywords when possible it will help when people are looking for your product or service. when your board does not accurately portray what is on it you may miss out on a lot of potential clients
Pin steadily and consistently – pin lots of stuff this will increase your exposure much more than huge bursts.
Pin from all types of sources these days most blogs and website have the pin-it button so you can pin a picture on your board. Don’t be limited by pinning only from a select source.
Comment on pins you like – you can tag other Pinterest users by using “@username” in your description.
One of the biggest mistakes I have seen is not putting a link in your pin.
Honestly that is the whole point in posting in a business account. How are they going to go to your website?
How to link to your pin.
Once you have pinned an image go into your board hover over the image you want to put the link, up in the top right corner you will see a little book mark sign – click on it. It is exactly where the image shows you. This will open up into a space for a description and below that it will say source that is where you put your link. Remember to put keywords in your description.
You are now able to pin videos as well as images! So if you are working on a marketing campaign with YouTube video’s or you find some great video’s you want to share pin them.
Just like when engaging in all your social media platforms the networking and connections are what make this medium so valuable. I love Pinterest – I guess it is probably obvious since I am a designer…
Even if you have a Pinterest account I hope this gives you a little more information to set it up to benefit the growth of your business...
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