Wednesday, May 28, 2008

The Truth About Websites

I have been in this business long enough to know that a lot of business owners – think of a website as a side bar, an annoyance or even a down right aggravation. A website is actually a god sent and when one looks at it in the right perspective it is crystal clear – those businesses that are on the up and up and/or have a fantastic product or service to give the community are the big winners in the Internet community.

When a website is built right the first time and all the necessary components are put into place, When you have thoroughly outline your goals before you build your website - it is astonishing how much this tool (your website) can expand your business, it will move you above and beyond your competition.

I am sure after reading the list outlined below, if you happen to be one of those business owners who dread dealing with the internet you will soon change your mind.

9 Things a great website will do for your business!

1. Attract your target customer in a way nothing else can.

2. Expand your business hours to 24 hours a day, 7 days a week and 365 days a year.

3. Reduce load on your employees while giving you another way to conduct business.

4. Reduce advertising expenses and/or expensive paper catalogs for your company products.

5. Provide your customers with information they might need, whenever they want it.

6. Get customer feedback and other information using email, online surveys or polls.

7. Build an online database that can be automatically programmed for marketing campaigns. This will keep your name in front of potential customers/clients.

8. Expand your company's brand name awareness locally, nationally and worldwide. Branding, Branding, Branding!

9. Create viral marketing campaigns using you email database – giving incentives to customers who refer new potential customers to your website… You need to find a really good web professional – one who is well rounded, been around for some time and knows more than great design - (KNOW'S what they are talking about and KNOW'S how to market a website and attract your target market).

Find a web professional who you can consider a partner in your business that has an interest in helping make your business successful – a genuine interest. Trust me you will usually have an instinct that will tell you if the professional you are talking to is really interested in your business success.!

If you want a great website chances are your web professional will not be the cheapest one on the block, but they should not nickel and dime you to death or cost you a fortune either. A website is an investment in your business, it is a must have business expense that will be recouped year after year – you will make much more than you layout…


Pamela Jacob is the owner of Artista Design. Being in business for well over a decade she delights in helping others achieve the success that she has enjoyed. For a free consultation please email her at

Tuesday, May 20, 2008

Just a Little Reminder...

I know most of us have at one time or another been told to “White List” an email and probably been told how to do it as well – but if you are like me you forget how to do it and when you write it down and put that important paper in a safe place, the paper is put in such a safe place you cannot find it ever again!! Because all emails are not created equal – and each of the email clients you use do use a different system to prevent those important emails from being thrown into the spam folder I am (as a public service - LOL) publishing how to white list... Preventing Important Emails from going into the Spam Folder... Whitelisting - or adding the email publication's email address to your Address Book - is the best way to ensure its delivery to your inbox. The process is simple and takes only a few seconds to complete. Gmail 1. Open the email. 2. Click "more options" in the email header. 3. Click "add sender to contacts list." Yahoo! 1. Open the email. 2. Click the "add to address book" to the right next to sender's name. 3. Verify the sender's contact details. 4. Click "Add to Address Book." Outlook Express (6+) 1. Open the email. 2. Left-click the sender icon or right-click the sender's name. 3. Click "add to contacts." 4. Click "save and close." Outlook 2003 1. Open the email. 2. Right-click the sender's email address. 3. Click "add to contacts" on the short-cut menu. 4. Click "save and close." AOL 8.0 1. Open the email. 2. Click "add address" icon. 3. Verify the sender's contact information. 4. Save it. AOL WebMail 1. Open the email. 2. Click on the sender's name or email address. 3. Click "add to address book" in the window that appears. 4. Enter any additional information. 5. Click "save." Hotmail 1. Open the email 2. Click "save address" in the toolbar. 3. Verify the sender's contact details. 4. Click "ok." Earthlink 1. Open the email. 2. Click "add to address book" in the email header. 3. Use the "address book editor" to verify the sender's contact details and click "save." Entourage 1. Open the email. 2. Right-click the sender's email address. 3. Select "add to address book" in the short-cut menu. 4. Verify the sender's contact details. 5. Click "save." Mac Mail 1. Open the email. 2. Ctrl-click the sender's email address and select"open in address book." 3. Verify the sender's contact details. To your success! Pamela - Artista Design

Thursday, May 1, 2008

What are HubPages OR wouldn’t you like to be a hubber too?

Have you ever heard of Hubpages? You know I probably should have, but I had not heard of them until I happened to open up an email that looked intriguing and read about HubPages – hubbers and a whole range of interesting things. So if you have heard of this phenomenon then your one step ahead of me on this one. If you haven't let me explain what the rage is all about… HubPages is an Internet community (web2.0) where users can publish content and gain information about specific subjects. It was first rolled out in 2006 and has been gaining popularity at quite a rapid rate. As a matter of fact:
  • HubPages has a Google Page Ranking of 6
  • Google Loves HubPages it is looked at as authoritative.
  • HubPages has more than 56,000 links coming in from yahoo
  • Alex Ranking is 220

What does this mean to you? When you become part of the community on HubPages you will be able to increase the SEO standing on your websites and blogs by strategically placing back links to your online businesses. You can also pump up your affiliate marketing revenues – and make extra money with Adsense… But how, you may be asking? You do it by going onto HubPages, registering and making Hubs of your own. Hubs are essentially articles on virtually anything you would like to write articles on. You can write articles on your interests, your business, your expertise… I am sure you can see where I am going with this, in a marketing sense this is as good as gold, you are establishing yourself as the expert while gaining a following and linking back to your website – blogs and RSS Feeds… This makes you a hubber, HubPages is user friendly, which is something I cannot say about a lot of the web2.0 sites I am looking into. One of the unique things about HubPages is its ranking system. Each hub or article have a ranking between 0-100, hub scores and total number of hubs created are taken into account when the hubs are ranked. Oh no, I can just hear you now, how can I write yet another article? I have the answer!! You can recycle some of the articles you write in your blogs and make them into hubs, that will make your life a little easier and perhaps get the word out about you a little faster. As a matter of fact, that is exactly what I have done on a few my hubs… As with learning anything it is great to be able to look at the actual item and see what I am talking about below you will find a list of hubs I have really enjoyed, and may be profitable for you as well! Sign-up you too can earn money take a look at some of my favorite hubs…

How Do I Make At Least $1000 a Month, Online? HubPages Banners and Badges--Increase your Earnings List Of Positive Daily Affirmations