Wednesday, April 30, 2014

13 Little Known Facts about Pinterest

As I learn new information about Pinterest I am finding little nuggets that will help us all in generating business. It is important to use this social media site as a tool in your arsenal.

  1. 80% of pins are re-pinned
  2. 80% of Pinterest users are women, while 50% of all Pinterest users have

  3. Images with medium lightness are 20 times more likely to be pinned than dark images
  4. Longer descriptions outperform shorter ones.
  5. Pins which include prices receive 36% more likes than those which do not.
  6. Pinterest has 85 million unique visitors each month
  7. Pinterest produces 4 times more revenue per click than Twitter and 27% more than Facebook.
  8. Positive, inspirational messages resonate.
  9. Red, orange and brown are 2 times more likely to be pinned than blue.
  10. The average order placed through Pinterest is $ 80.00
  11. The average Pinterest user has a household income over $100,000
  12. The main demographic of Pinterest users range between the ages of 25 and 34, followed closely by those who are aged 35 to 44
  13. Vertical Pins work better.
When you know these things it will help you to be more effective using you Pinterest account.  You cannot go wrong - especially if your target market are women...

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