Content marketing is NOT to directly sell to a reader; it is to make your knowledge so compelling that they want to use your services or buy your product.
When you write helpful guides, blogs and white papers people can share the content on social media sites helping you to brand your message and increase company authority in the industry.
Important Rules for Content Marketing
- Treat Keywords carefully.
The old days of keyword stuffing are long gone. Put your keyword in the title and use it only once or twice in your article.
- Headlines are EVERYTHING…
Carefully craft title for articles to entice readers.
- Don’t just post… Engage!
Have conversations about you article direct Traffic over to it.
- Remember that a great article translates into sharing.
People want to share great contents – this translates to link building.
- Don’t be afraid to guest post once in a while.
Quest posts on other relevant websites helps to cross promote content and increased exposure
- Your biggest enemy? Boring copy.
- Consistency is important.
Publish at least 1 piece of content per week. If you publish less frequently, readers will lose interest
- Quality is still king.
It is better to post an article of excellent quality than 5 poorly written articles.
- Use the news in your favor.
What is everyone talking about? Find out, and discuss how these current events and trends relate to your products or services.
- Make sure and turn searchers, readers, and fans into buyers.
I cannot emphasis enough how important it is to put a call to action in your posts. Introduce promotions in your blogs etc.
Hopefully you have picked up a thing or two – so get out there and kick some butt....
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