Tuesday, October 20, 2015

Want More Clients? Write an Ebook

I originally posted this article in 2007 - it is still applicable today. Even more so....

I am getting ready to launch my second book. It is amazing how sharp and clear one can get when writing a book – it really sharpens your senses and your knowledge. E-books can be wonderful tool, and they are worth all the effort you put into them – when you take the time to write down what you are an expert at and compile what you know, you will be amazed at the breadth and depth of the knowledge you have in your own expertise.

What an amazing way to let people know you are an expert in your field, it gives you such credibility.
What a fantastic way to promote your business while bringing in new streams of revenue…

Why write an E-Book? Why not!

E-books production cost is inexpensive., think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

E-books are easily and rapidly distributed online.They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, e-books can change and grow as fast as you can type.

E-books are also immediately obtainable for your audience. They don't have to go to a bookstore or search through endless titles at an on-line bookstore. All they have to do is download it from a website, and presto! It's on their computer, ready to be read.

E-books are interactive. This is one of the unique and specific qualities that e-books offer. You can add surveys, order forms, pictures and sound that draw your reader into the virtual world of your e-book, even direct links to relevant sites that will expand your e-book outward. The potential is virtually limitless.

E-books have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and may have rerun here or there. E-books remain on your computer for as long as your choose, and they can be read and reread. They can even be printed out put in a binder and stored on the shelves of your traditional home library.

E-books have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript repeatedly, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All e-books require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your e-book. You don’t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for the copy edited galleys to arrive by snail mail. You are in complete control of the design and the text. You and you alone have the resources and power to put your knowledge in an e-book. What a tremendous marketing tool you create when you put together an e-book.

Don’t let a minute more pass you by! Start Writing!!

To success beyond measure and friendships that last a lifetime.
If you would like help in designing your e-book email me 

pamela@artistadesign.com or call me 801-910-4825.