Wednesday, August 22, 2007

Success is Not an Accident

I am currently working with a client who I know is going to be successful. They have the passion and excitement but more than that, they have done the home work that should be involved with building a strong foundation for their business.

Have you really set up a sound foundation for your business? It is so much easier to build a business right the first time than to try and save a company that is floundering. The mistakes I see individuals make when starting an online business would surprise you. An amazing amount of people really do not take the time to research competitors, find out who their target market is or even figure out what they will need in order to market their business/services once they have website is developed.

In our society, we (me included) want it all right now. We don't want to have to wait… We want instantaneous wealth, success, fame that is why it is so easy for those unethical few to bilk people/businesses out of billions of dollars a year…

What have I learned being in business for over a decade? There are no short cuts…

To be successful in any endeavor you must first do what it takes to build a strong foundation, this includes:

  • Researching
  • Putting together a business plan
  • Figuring out and setting aside a marketing budget
  • Figuring out your Unique Selling Proposition (USP)
  • Learning that you don't cut corners on the important stuff.

Put together a blueprint for your success – it takes time to be able to hammer these things out. It is so crucial it literally can make a different on whether your company will live or die.

Did you know that 99% of these overnight success stories are simply not.

These “lucky few” have been dreaming, planning, and structuring this “over night success” for sometime in some cases for years…

Don't be fooled – Success is not an accident, and it is not a fluke… When you plan well and build a strong foundation. Success is up to you.

Pamela Jacob is the owner of Artista Design. Being in business for well over a decade she delights in helping others achieve the success that she has enjoyed. For a free consultation please email her at Pamela@artistadesign.com