Showing posts with label Design. Show all posts
Showing posts with label Design. Show all posts

Wednesday, August 22, 2007

Success is Not an Accident

I am currently working with a client who I know is going to be successful. They have the passion and excitement but more than that, they have done the home work that should be involved with building a strong foundation for their business.

Have you really set up a sound foundation for your business? It is so much easier to build a business right the first time than to try and save a company that is floundering. The mistakes I see individuals make when starting an online business would surprise you. An amazing amount of people really do not take the time to research competitors, find out who their target market is or even figure out what they will need in order to market their business/services once they have website is developed.

In our society, we (me included) want it all right now. We don't want to have to wait… We want instantaneous wealth, success, fame that is why it is so easy for those unethical few to bilk people/businesses out of billions of dollars a year…

What have I learned being in business for over a decade? There are no short cuts…

To be successful in any endeavor you must first do what it takes to build a strong foundation, this includes:

  • Researching
  • Putting together a business plan
  • Figuring out and setting aside a marketing budget
  • Figuring out your Unique Selling Proposition (USP)
  • Learning that you don't cut corners on the important stuff.

Put together a blueprint for your success – it takes time to be able to hammer these things out. It is so crucial it literally can make a different on whether your company will live or die.

Did you know that 99% of these overnight success stories are simply not.

These “lucky few” have been dreaming, planning, and structuring this “over night success” for sometime in some cases for years…

Don't be fooled – Success is not an accident, and it is not a fluke… When you plan well and build a strong foundation. Success is up to you.

Pamela Jacob is the owner of Artista Design. Being in business for well over a decade she delights in helping others achieve the success that she has enjoyed. For a free consultation please email her at Pamela@artistadesign.com

Monday, June 18, 2007

Design vs Content

OK... So the debate rages on. One type of person believes the design is not important it is the content that makes the difference..

Then the other type of person thinks the design is all that is important - the content is secondary. I hear it all the time and it...

Drives Me Crazy!!

Being an artist at heart I am very visual and so design is absolutely essential.

Being a business woman my clients and website visitors are important to me and I believe that content of the site and the information you give your clients is also absolutely essential.

Being a successful entrepreneur I know that design - image - content - navigation - uniqueness - credibility - great customer service - sharing your knowledge with others is absolutely essential to have a thriving - successful online-business (or even brick and mortar business).

So lets just look at it all ... If you want true success and a great business you need it all...

In fact the foundation needs to be built before you even begin building a website. This will be the foundation of your success.

  1. Who is your perfect client? (The answer is not everybody!)
  2. What make you different from the competition?
  3. What color would attract that type of client?
  4. What content will give you client the most value?
  5. What will bring on-line visitors back and turn them into clients?
  6. What type of navigation will be best to get my visitors information they need without having to search?

The list goes on...

The design of your website must be professional and polished,
when you take care of the foundation and make it strong; the rest will fall into place.

When you cut corners and you think you are saving money think again! Doing it right the first time just makes sense.

IF you want a thriving business with results then content, design and marketing work together, leaving out any of these elements will not bring you the amazing success you deserve!
.
To your success – and bottom line!

Pamela Jacob - Artista Design