Wednesday, August 29, 2007

Anatomy of a Squeeze Page

Your database is gold and one of the most important things you can do when you start an online business is capture names of visitors that come to your site. That is where a squeeze page can become invaluable. Having an auto responder and being able to market to that person, keeping your company/business name in front of them,letting them know when you have specials (etc.) is essential.
That is where a squeeze page comes in – it should be an integral part of you online business. It’s a technique that works to build your ‘op-in’ list.
A squeeze page is really a 'trading' page - you are trading something of value to your visitor and they in turn give you information about themselves.
No matter how great your site is people get distracted and your visitor can be gone before you know it. Not only that, if they become distracted they may not remember what site they were on or why they had navigated there in the first place. This is why using a squeeze page and getting permission to follow up with your visitors can be so powerful. Caution: Make sure and reassure you visitor you will not be selling, trading or other wise using their information for anything other than what they are signing up for… Anatomy of a Squeeze Page Layout:
Keep the layout simple and to the point.
Capture only the minimum amount of information needed for the follow up - name; email address is all you really need. Asking for state, country or phone should only be done if it is important to the follow up.
People are often reluctant to give up a phone number - especially on the first contact. They fear being put on lists or being called at all hours of the day or night.
It is important the visitor understand his/her information will be kept confidential. Remember that you can, and should, acquire more information as you develop the relationship between you and your customer.
Make a template with your HTML editor, which you can use over again just by making minor changes to the information, depending on your present offer.
Hire a designer to build a professional template squeeze page for you. This is especially important if you are not technically savvy. The cost of a good squeeze page is an excellent investment and well worth the money. Graphics & Content:
Graphics can project the image you want to have.
Do you want to display only the product?
Do you want to display the product and your logo for branding purposes?
Would you like to put your picture a short bio that will lend credibility to your offer?
You need a quality offer to entice the visitor to hand over her/his information. Preferably, this will be something of a free nature and should be something that solves a problem for the visitor.
Free reports are great items for squeeze pages. And these items need not be your product but can be products for which you are an affiliate.