Thursday, March 12, 2009

Squeeze pages, Opt in-boxes, Auto responders HELP!

Unless you have been living under a rock you should know that your database is gold and one of the most important things you can have on your website. FYI – opt in-box is just another name for and auto responder.

No matter how great your site is people get distracted and your visitor can be gone before you know it. That is why you need to collect information through an opt in-box (auto responder).

Capturing the names of visitors that come to your site only makes sense, you need to understand a simple fact, most visitors who come to you website will visit about 6 times before they decide to buy anything. The person who signs up, for your freebie is someone who is interested in what you have to offer, they simply do not know if they should trust you – or even if you know what you are talking about. Caution: Make sure and reassure you visitor you will not be selling, trading or other wise using their information for anything other than what they are signing up for…

This being said – it is essential to have it on our website(s), but have you ever thought about developing a squeeze page – and using this explosive combination!

The value of a squeeze page is you can micro - target your market and get people who are extremely interested in what you are offering.

This is why using a squeeze page with an Opt in-box (getting permission to follow up with your visitors) can be so powerful.

What is a Squeeze Page?

A squeeze page – that gives away something of value in return for information is one of the most important things you can do for your business.

Consider it a marketing page that distributes information of value FREE. And in return will give people a sense of your expertise and/or credibility in the market place.

A squeeze page is really a 'trading' page - you are trading something of value to your visitor and they in turn give you information about themselves.

Why do businesses use squeeze pages?

They help target and capture potential clientèle that are interested in your product and service. The most valuable squeeze page will combine two elements – offer the visitor a product at a discount and even when they don’t purchase the item, give them something of value for FREE… The visitor that signs up will be able to go away with a valuable piece of information. You will then have their information to thank them for visiting – and to announce other specials in the future.

Can you see why having a squeeze page can be invaluable? Having an auto responder, to collect information that you need, being able to market to that person, keeping your company/business name in front of them, letting them know when you have specials (etc.) is essential, for both a squeeze page and website.

It should be an integral part of you online marketing strategy.

Squeeze page Layout:

Keep the layout simple and to the point.

It is important to capture (opt in-box) only the minimum amount of information needed for the follow up - name; email address is all you really need.

Asking for state, country or phone should only be done later after they commit to more than the "freebie".

People are often reluctant to give up a phone number - especially on the first contact. They fear being put on lists or being called at all hours of the day or night.

It is important the visitor understand his/her information will be kept confidential. Remember that you can, and should, acquire more information as you develop the relationship between you and your customer.

You can make your own squeeze page but I am tired of seeing the same old page again and again… Are you??

Hire a designer to build a professional template squeeze page for you. This is especially important if you are not technically savvy. The cost of a good squeeze page is an excellent investment and well worth the money.

Make the effort to monitor your page by putting Google analytics or your favorite statistics code in the page. I love Google analytics because it is free and you can find amazing things about your visitors. If you don’t have a lot of visitors or people are coming and not signing up – you will be able to see what is happening. You can then go and tweak your page.

Graphics & Content:

Graphics are important – I am a visual person so I really love to see a page that is attractive and modern.

Copy – I am sure you have heard often – sell the sizzle not the steak. That may be true with the first page of your website but a squeeze page is different.

This page is should be very targeted and direct. Let your visitors know exactly what this information or product will do for them.

Put your picture and a short bio somewhere on the page, this will lend credibility to your offer, what a great way to introduce yourself to first time visitors. Don’t forget to link back to your web site.

You need a high quality offer to entice the visitor to hand over her/his information. It should be something that is valuable – don’t be afraid to share – I promise it will come back to you ten times over.

Free reports are great items for squeeze pages. And these items need not be your product but can be products for which you are an affiliate.

The information you are offering is only limited to your imagination – Example – lets say you are a sculptor and you don’t have a clue what to offer… What about the history of a famous piece of sculpture?

I guarantee anyone who is attracted to your page will want that information…

See what I mean. Be creative – put in the best keywords – send them out to search engines, tweet about your page – tell your friends on FriendFeed – and what about FaceBook, >LinkedIn, Plaxo…

The possibilities are endless. Need I say more?? Pamela Jacob - Artista Design Check some of my sites!