As I was finishing up a clients site – I started thinking about all the small details that had to be done and put into place before I could consider the web site complete.
A lot of businesses that hire web designers/developers really have no clue as to what makes a web site – an outstanding marketing tool. In fact, some web site designers have no clue (because of the lack of experience and/or knowledge) what needs to be in place for the “complete package”.
I have seen it time and time again, – so I thought I would take this thought and put together what you should expect, from a professional web designer.
I am sure you are aware of the standard things you want when your website is being developed such as:
- A great looking and customer pleasing interface.
- Graphics that are optimized. This will allow your website to load fast in any computer browser.
- Copy/text that is professional and conveys what you are going to do for your customer – and why they should come to you, for the service or product you are offering.
- Navigation that is straight forward and direct so that visitors can find whatever they are looking for in 3 clicks or less.
- A opt in-box (auto responder) so you can capture the information from visitors that come to your site and are interested in what you have to offer.
- Each page of your site should have its own unique title.
- Keywords should be placed in the copy/text of the page and reflected in the meta-tags. I have my clients send me the keywords they want to place and do a little research to see if those are the keywords that should be used, or if I can find something better but similar.
- Have no more than 10 great keywords in your meta tags This is according to Hub Spot a leader in SEO (Search Engine Optimization).
- Make sure some type of analytics is available for your website. I always put Google analytics on each web page so that my clients can see a broad spectrum of what visitors are coming to their site, where they are coming from, what percentages are from search engines or back links etc. The information you can collect while using Google analytics is invaluable and can help you tweak your marketing.
- Create a site map not only an html site map but an xml site map. It is so important – the search engines love site maps and so will your visitors when they want to find something fast.
A web site is much more than a brochure online – of course you can have that if you would like, but you will miss so many opportunities to market to your target audience –, and I am sure your competition will love you for it!
Some other things to think about – if you are not familiar with Internet jargon – (a lot of successful business owners are not), don’t be afraid to talk to your web site developer about hosting, domain names, and how to market your web site online.
You should also be able to count on recommendations about services and product that will enhance you targeted goals and/or can be used in conjunction with your online marketing such as web 2.0 sites, auto responder, what you need in a host, etc.
You should be able to have an open dialogue with the professional that is building your online business, without feeling stupid, or that you are being condescended to – if not – how professional are they??
Until Next Time -
Pamela Jacob - Artista Design
Check some of my sites! http://linkbun.ch/6ymj