There are two schools of thought when businesses think about using Facebook – one is “I will just build a page, and they will come!” no, not really that is only ½ of the equation. These businesses start off earnestly with great excitement but soon become frustrated because they are not getting the returns they want or need.
Then there are business owners who think Facebook is a waste of time and resources. They think they have to spend hours just to stay ahead of the fray, and it is just not worth it.
Did you know Facebook is still growing after years of existence? 37% growth in 2011, 1 in six people (on the planet) are using Facebook; that is over 800 million people. If your target market’s age is 35+ that demographic is growing rapidly, this age group is now over 30% of the entire Facebook user base (as of 2011).
Harnessing the power of Facebook is learned through knowledge. It is important to become aware of the best techniques through reading and taking classes. Start with asking yourself what you want to achieve having your business on Facebook?
What are your goals for your business, gaining exposure, building your brand, selling products or services? How about all the above…
I am constantly amazed at how much really valuable information is available through searches on the web. Why not start educating yourself on how to use Facebook the right way?
Without a doubt, you need to be on Facebook. I don’t care what market you are in it doesn't matter your market is on Facebook.
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Pamela Jacob - Artista Design
Facebook Business Page