Tuesday, March 15, 2011

Scarcity or Abundance - How Do You Run You’re Business?

It seems there are two different types of people in business – givers and takers (non-givers).

Now you may be wondering what I mean by that, but if you have come into contact with very many business owners you will know exactly what I mean. The sad part about this whole scenario is that these people who are afraid to share knowledge, ideas, or experiences are losing out on some really good professional connections and customers. I believe the motivating factor of this type of business owner is thoughts of scarcity. They are afraid someone may get ahead by giving away what they know or steal their ideas and concepts leaving them with less.

If you have ever heard Wayne Dyer talk about scarcity and abundance it is really enlightening. Simply put, scarcity is the idea that your negative thoughts and fears propel your actions and bring about consequences. So if you think in a negative way things like “my business is dying I will never make it" - “I have no customers” or any number of pessimistic thoughts about not having enough – you will begin to notice things start to dry up. Then you start to panic and what happens? Just what you believed would.

On the other hand, if you believe in abundance, you know there is more than enough for everyone, you are no exception – you will then feel free to expand your horizons in thoughts and actions. Giving more of yourself and being generous will attract others into your sphere.

No matter what you believe, whether it is in abundance and scarcity, or in the law of reciprocity. It is the truth as I have experienced it. The more you give, the more you get, and I can vouch for that in my own business.

Now I am not taking about giving away the farm. You need to charge for goods and services, having a healthy sense of self, knowing your boundaries ad understanding when it is appropriate to charge is essential. As business people we have to believe in our hearts that our goods and/or services are worth purchasing. If not you had better start looking for a new profession.

Giving in a genuine way by, writing great articles, sharing your knowledge and providing excellent customer service is essential. You will be amazed at how your business will grow and the quality of clients the clients you will attract when you do these things.

For a free consultation on your website effectiveness or marketing strategy contact me by email or phone….

Pamela Jacob - Artista Design

801.910.4825

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