Thursday, May 20, 2010

Squeeze Page or Landing Page, What is the Difference?

It can be very confusing – you hear about landing pages and how effective they are – then it is squeeze pages, and what they can do for your business.

The terms are used interchangeably but are they really the same?

The answer is NO - there is a difference.

Squeeze pages and landing pages have some similarities but the goals are different for each one. Once you know the differences you will be able to decide, which will help you achieve your goals the fastest.

Squeeze pages – usually consists of one web page. Its primary purpose is to collect information (usually email addresses and names) of people that are interested in a product or service that the business is offering.

A squeeze page is only effective if you are giving away an item that is of value to your target market. This can be an e-book, a report on a specialized “niche” market, video or a combination of these things. Once the form is filled out, the names are put in a data-base for future use.

Using an online auto-responder is extremely valuable, such as Get Response or Kick Start Cart (for affiliate account cannot be beat). This prevents emails you send out as being seen as spam. Once you get a name in the system, you have permission to send them additional information, you can automate your marketing campaigns as well as send out “email blasts”.

These leads are your target market and once they sign-up you know they are interested in what you have to offer. Your database is gold, and you do not want to share it with anyone. You will need to reassure your recipients that you will not sell or give away the information without express permission.

Once the person signs up for your free product – you will then be required to get them the “Free Product” the 2 different ways to pass on the information are:

First you could have an automatic message (thank you letter) go out with a link, so they can download the freebie from an email.

Second choice, they can be redirected to the download page – at the same time a letter is sent out thanking them – and giving them some more valuable information about your business (through use of an auto-responder).

Landing pages – are sales pages, you are offering a product or service that the person will pay for. A landing page will generally consist of not only sales copy, but testimonials of satisfied customers. It is best to have pictures to go with the testimonial’s, this lends credibility to your claim.

It helps to have bonuses to go along with the purchase of your item.

A successful landing page has a sign-up so you can capture the name and email of the person purchasing the product (using an autoresponder).

Once the person signs – they can then be redirected to the order page where you can use a free service such as Paypal to take credit card information. Once this is triggered you will then have an email that goes out to the person with the free downloads.

A landing page can have many levels, you can have a page redirect to up-sale more products or if they try and click off the page you may have a pop-up that offers a smaller package for sale at a bargain price.

Another technique is selling a small priced item and when people click on the link you offer them more items for a few dollars more.

There are many variations to the theme and if you start looking at links that are trying to give away things or sale items you will be able to really see the dynamics that goes into each of these items (landing pages and squeeze pages).

These types of pages are extremely successful but really depend on you. What you are offering, how you are marketing and the quality of your offer. The copy has to be customer centric (meaning: what will it do for them). To be effective in the long term you must be sincere in believing in the value of your merchandise and advice.

Success is really just a matter of hard work, learning and perseverance! So follow you dreams, never give up and don’t ever stop learning….

Pamela Jacob – Artista Design

Providing Creative Solutions and Valuable Results…