Thursday, April 17, 2008

Are You Missing The Boat?

I have recently been in negotiations with a local business. We have been talking about having a partnership, and it looks like something that will be very lucrative for both of us. We have had to work out some of the kinks but all in all it looks like a go – and our meetings have been very productive. In the negotiation process, we discovered we are both brilliant on two different sides of the coin (if you don't mind me saying so!) – this groups talent lays in programming mine in design. That being said they were in desperate need of help with their website – and really couldn't progress until they could show the world they were great at what they did. They needed to get people past the front page – or even to read the front page (if you know what I mean)! So why am I telling you this? Because in the process of putting together a website for them, I realized that a lot of you may be a lot like them. You have a gift or talent that you need to get out to the world and some how the packaging just isn't right. You have a great idea and know it could benefit people, but you just can't get people to get past the first page of your website. If you are not seeing the success you should with you online business–if you see that people are coming to your website but leaving as fast as they land – get a professional to look at your site and see why. Is it that you took a course and built your own website, and it looks less than professional? Could it be that you had you bothers son that knows a little html build the website, and it is really substandard? Did you hire someone who was a programmer and had no taste when it comes to design, the website functions beautifully but looks really garish and ugly? Don't get me wrong I don't think you have to put the house up for sell or get a home equity loan just to get a website that you can be proud of. There are many really great web developers/designers who can do a great job for you – but make sure they do know how to build a website which is a marketing machine. Ask the right questions – it is not only the look of the site and the visual beauty that will attract you visitors to stay but the content as well. Your content, the text you put on the pages of your website must be keyword rich as well as pull your visitors in. You need to tell them what makes you unique in your industry, and what you can do for them or what your product will do for them. Keep the focus on your customer. I strongly believe I need to really start focusing on some of these key issues. As a matter of fact I am going to be writing a new report “The ___ (I don't know the number yet) most important questions to ask a web developer before you hire them!” I will let you know when I am done! Until them – Happy blogging For a FREE Website Analysis Contact Me... pamela@artistadesign.com