Thursday, November 15, 2007

Delivery is EVERYTHING!

“It doesn’t matter whether your product is information or a flyswatter. If you understand marketing, you can make serious income.” Robert G. Allan, Author Multiple Streams of Internet Income How will your offerings make me look better, feel better? What will my family and friends say? Will this help me enjoy my leisure? Money is forever the great desire. Saving money and buying at a lower price are sound copy points. But they must be followed through with benefits, reasons, sound facts and lots more benefits. When designing your copy, stick to the emotionally-gratifying benefits. A potential customer may be sold, but will that person buy? Getting Your Reader's Attention Endorsements and testimonials are effective ways to dramatize facts and back up the benefits of your product, but don't use ones that look or feel transparent. If you use an endorsement from a famous or popular person, that person should use the product. Any testimonials you use must be true. Always aim for satisfaction. Self-respect, accomplishment and security are human aspects everyone strives for. Never talk down to the readers as though you know something they don't or you're better than they are. To you, the potential customer is POTENTIAL GOLD. Absolutely STAND BEHIND your word. Be cheerful and expedient in returning a phone call. Let them know that you sincerely appreciate their business and not to hesitate in contacting you, if there is any way you can be of further assistance. If you give a time limit the product will be offered for sale, or mention a limited supply, or have a reduced price for a certain time, you'll increase the impulse to act. Again, STAND BEHIND your word; and you will find customers come back again and again...