Let's recap what did happen last year and how those updates in 2012 really shook up some websites that had enjoyed a prominent spot on Google’s search engine for so long.
Even though Google’s Panda algorithm was originally released in 2011, it went through numerous updates in 2012 kicking many low quality websites out of their dominant positions on Google; tens of thousands of websites were affected. It also took aim at duplicate content and content that seemed to be stolen from other websites/blogs.
Google released its Penguin Algorithm in 2012. Many more companies that engaged in unfriendly Penguin SEO tactics were dropped from the search entirely and companies that continued to break the rules saw their ranking disappear, often without warning.
What is the Panda Algorithm: Panda aimed to lower the rank of “low-quality” websites and return higher-quality sites near the top of the search results. Google Panda was built through an algorithm update that used artificial intelligence. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. For more on this topic click here.
I also found a useful article Google Panda Update Survival guide.
What is the Penguin Algorithm; This updates purpose was to catch sites deemed to be spamming its search results, by buying links or obtaining links through networks designed primarily to boost Google Rankings. This does not include legitimate quality links. It also penalizes websites that have too many ads above the fold.So as you can see “Value” is an important factor – one that will dictate how Google perceives websites.
For more information on Google Penguin click here.
Looking Forward to 2013This year the most significant factor for 2013 is creating value for the reader. Google has been very explicit this year about good-quality content. What does that mean?
- Great Information and Resource Richness
- Unique Content and Topics
Content marketing is the next big thing that is being talked about. Content marketing attracts back links, and adds value for the reader. Because you have to generate higher-quality content, circulate it, and make sure your content get published widely through social media, article marketing, etc. this will generate substantial SEO value.
Social Media now plays a big factor in getting valid ranking. As the year goes on and probably for years to come – shares, mentions, re-tweets and most importantly +1s are trophies all online business needs to cultivate.
Media in general; video and images are becoming very important on the Internet. Websites such as Youtube and Pinterest have really given an important element to getting noticed. It is becoming essential to add relevant non-textual media to text content, this adds value and brings visitors to your websites.
Local website information, has really pumped up my rankings. Applying local SEO enjoys higher rankings and visibility. I have seen it myself when I started using Local Keywords, maps, and reviews on local information sites.
Hopefully, this will help you navigate through 2013 as well as give you a good refresher course on what to do to promote your website. I have also updated my SEO checklist you can download it for free Click Here.
Pamela Jacob is the owner of Artista Design. If you need a website developed or redesigned, project manager, consultant or graphic designer - you have found one. Pamela's specialty is taking an idea and making it come to fruition.
If you want to own an online business that thrives, if you have a passion for something you want to share, if you have an idea that you want to come to life contact me. My initial consultations are FREE.