Wednesday, March 10, 2010

Is Article Marketing for You? 4 Ways to Kill a Perfectly Good Article.

I have been article marketing for a long time. However, like a lot of people I would write an article post it on my blog or newsletter, and sometimes it would go to

Even so, in reviewing my marketing plan at the beginning of the year – I realized I was not using the full potential of my resources. Article marketing is a phenomenal tool and everyone should be using it.

What made me refocus on article marketing?

I started getting monthly reports that showed my stats – how many people read my articles – the most popular articles and how many re-posted my articles (with my resource box).

Not only that but I could actually set up my twitter account on and when I published an article it would be sent out on Twitter, need I say more?

So – I went on my search for the most effective way to use article marketing – and I am going to pass some of those tips on to you…

However, before I do I know a lot of you are intimidated with the thought of writing articles – and why is that?

I have found the biggest sticking point with my clients is “fear” – what are they afraid of?

With a great majority of my clients, I have found they are worried about “not writing the perfect article”. Yes as suspected they are perfectionists! A fear of failure or not measuring up – what do I say to that? – Phooey!

The Nike’ saying “Just Do It” is exactly right!

Roughly write out your ideas and work from that point. The first article is the scariest from there, it gets easier and easier.

It is not as hard as you think.

Another biggie that is expressed to me is the confusion of what they should write about.

There are so many topics you can research on the internet but the best topic to write about is your expertise what is it, you are good at? What do you have knowledge of that your client needs to know?

The internet has so much information.

Research the topics you want to write about – talk about great articles you come across and link back to them – write points of interest on subject and expand on those.

Brain storm – enjoy the process!

4 Ways to Kill Your Article Marketing Goals

Mistake number onewriting a title that is ho-hum or just plain boring.

With all the competition out on the internet it is extremely important that you write a title to your article that has pizzazz. Make sure it has keywords in it and the more intriguing and interesting the title – the more traffic you will get.

Mistake number twopoor quality content.

OK, you have found an amazing title – you even researched keywords to use. But the content is not exactly stellar, in fact the writing is just a bunch of fluff and empty words – no real instructions or informative content.

Bad idea – people will stop reading your articles – and remember not to bother next time around.

Mistake number three – the copy of your text should not have typos – or be formatted poorly.

Have you ever started reading an article or email and the spelling embarrassed you and you didn’t even write it? I rest my case – make sure everything is spelled correctly!

Another thing to consider is breaking your text into paragraphs and highlighting individual lines. It makes your article easier to read – and will lead to many more readers – and miraculously – many more visitors to your blog or website.

Mistake number Four – under utilization of resource box

Resource boxes are why you do article marketing – it leads the reader to click on a link and takes them to your blog – website or affiliate page. It invites the reader to get more good information from you (or it should).

It also provides valuable back-links to your website or landing page that will help with your SEO (Search Engine Optimization). Instead of talking about yourself in the first few lines it is more effective to offer them something (of value) free. Then introduce yourself - in as short and succinct a way as possible, while still giving them the essence of whom you are.

Example: Less effective resource box.

The way I use to have my resource box – and I have seen others as well

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Example: A more effective resource box

The way I have my resource box set up now.

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Getting your online business humming can be a daunting task. Having an expert who can guide you - one who has walked the walk and talks the talk is invaluable.

Pamela Jacob is just that - she is the owner of Artista Design and has been working with online businesses for over a decade.

Writing articles is such an important process, especially when marketing your own online business – once you get into the hang of it you are going to find, it is not only richly rewarding – monetarily – but a lot of fun as well!

Until next time – have an amazing day!

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Pamela Jacob – Artista Design

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