Tuesday, June 9, 2009

What is branding and is it important to your marketing strategy?

When you read about branding you often think it just means a distinct logo – or perhaps mark – but branding your business is much more than that. It is an attitude – a way of doing business – where people get what your company is really about.

A company or business should make sure that all pieces of visual marketing materials are – distinct and memorable – through the consistent use of company logos, corporate colors, typography and any other visual elements that have been decided on.

But - creating that visual consistency and identity is only the first step in attracting your perfect customer (branding your business) – as important as that is – there must be more than a visual image to keep a client – coming back for more.

Branding is much more than just ensuring that customers recognize a logo.

Branding means creating an emotional association (such as the feeling of success, happiness, or relief) with your business, product or service.

It is the quality, integrity and customer satisfaction that customer associates with your business.

If you have read many of my articles you know I am a strong believer that you must be true to your word – integrity in all things.

I am forever amazed at business spend lots of money to look great and have such a professional appearance only to fall short when it comes to people skills. Living up to your word and taking care of clients is what builds a strong customer base. That is a major part of branding your business -

How many times have you come across this type of business – they look good, they sound good, and they promise you the farm but when it comes to delivering, they fall short? On the other hand, maybe you loved the product and service but when you have a question or problem you couldn’t reach them – or they wouldn’t even call you back?

To be truly successful you must care about the client’s satisfaction – as well as the integrity of your word. This is a continuation of branding your business.

FYI: Did you know that when a customer is satisfied – they may tell a person or two – but when they are unhappy with a product or service they tell at least 10 people?

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Pamela Artista Design - 801-910-4825 pamela@artistadesign.com