Is That Your Landing Page? No Thanks!

Are you as sick as I am seeing plain boring, frankly cookie cutter pages??

The ones that say get this for free! Then once you sign up, they open up another page and go on and on forever and ever until you get to your free item, trying to sell you everything but the kitchen sink?

So now you don’t know if you even want to get it free because they are just trying to trap you into oblivion…

Another thing, have you ever noticed that 99% of all landing pages look alike? They all look like cheap bill boards…

I have even gotten to the point, when I open them up (because I love the subject line) – and see the same old, same old, I close them – I may initially want what the person has to offer – but I am just annoyed.

Landing pages work – but let's put a little thought and design into them give us something that looks great and flows gently without all the yelling and screaming…

A page that doesn't have exaggerated headlines and obnoxious neon colors… With clip art and pixilated pictures…

I know that they say if it is not broken don't fix it, but please – it is an assault to the senses to have to deal with all the garbage looking squeeze pages and advertising that comes.

You can tell these pages have been put together by a page generator or a cookie cutter formula.

I have picked up some great little tools and bargains from some of these offers that I found attractive in look and copy, I am sure I have passed up many more that I could have used due to the obnoxious nature of the pages…

It may be because I am (extremely) right brained, and I am very visual – I guarantee there are a lot of people like me out there. I know we all have different priorities, but if you have an amazing product – with an attractive look you will appeal to everyone that wants what you have to offer.

Just remember, great copy, great look, and amazing product – will get you the results you are looking for.

No more boring, bland, obnoxious, ugly squeeze pages – please!!

For help with your landing or squeeze page contact me!

Pamela Jacob - Artista Design

Providing Creative Solutions and Valuable Results

Squeeze Page or Landing Page, What is the Difference?

It can be very confusing – you hear about landing pages and how effective they are – then it is squeeze pages, and what they can do for your business.

The terms are used interchangeably but are they really the same?

The answer is NO - there is a difference.

Squeeze pages and landing pages have some similarities but the goals are different for each one. Once you know the differences you will be able to decide, which will help you achieve your goals the fastest.

Squeeze pages – usually consists of one web page. Its primary purpose is to collect information (usually email addresses and names) of people that are interested in a product or service that the business is offering.

A squeeze page is only effective if you are giving away an item that is of value to your target market. This can be an e-book, a report on a specialized “niche” market, video or a combination of these things. Once the form is filled out, the names are put in a data-base for future use.

Using an online auto-responder is extremely valuable, such as Get Response or Kick Start Cart (for affiliate account cannot be beat). This prevents emails you send out as being seen as spam. Once you get a name in the system, you have permission to send them additional information, you can automate your marketing campaigns as well as send out “email blasts”.

These leads are your target market and once they sign-up you know they are interested in what you have to offer. Your database is gold, and you do not want to share it with anyone. You will need to reassure your recipients that you will not sell or give away the information without express permission.

Once the person signs up for your free product – you will then be required to get them the “Free Product” the 2 different ways to pass on the information are:

First you could have an automatic message (thank you letter) go out with a link, so they can download the freebie from an email.

Second choice, they can be redirected to the download page – at the same time a letter is sent out thanking them – and giving them some more valuable information about your business (through use of an auto-responder).

Landing pages – are sales pages, you are offering a product or service that the person will pay for. A landing page will generally consist of not only sales copy, but testimonials of satisfied customers. It is best to have pictures to go with the testimonial’s, this lends credibility to your claim.

It helps to have bonuses to go along with the purchase of your item.

A successful landing page has a sign-up so you can capture the name and email of the person purchasing the product (using an autoresponder).

Once the person signs – they can then be redirected to the order page where you can use a free service such as Paypal to take credit card information. Once this is triggered you will then have an email that goes out to the person with the free downloads.

A landing page can have many levels, you can have a page redirect to up-sale more products or if they try and click off the page you may have a pop-up that offers a smaller package for sale at a bargain price.

Another technique is selling a small priced item and when people click on the link you offer them more items for a few dollars more.

There are many variations to the theme and if you start looking at links that are trying to give away things or sale items you will be able to really see the dynamics that goes into each of these items (landing pages and squeeze pages).

These types of pages are extremely successful but really depend on you. What you are offering, how you are marketing and the quality of your offer. The copy has to be customer centric (meaning: what will it do for them). To be effective in the long term you must be sincere in believing in the value of your merchandise and advice.

Success is really just a matter of hard work, learning and perseverance! So follow you dreams, never give up and don’t ever stop learning….

Pamela Jacob – Artista Design

Providing Creative Solutions and Valuable Results…

$1M Sales Letters - oops squeeze page…

SECRETS OF MILLION DOLLAR SALES LETTERS

That’s all a squeeze page is after all!

I purchased this article that was in a article pack some years ago – I bought it for the purpose of getting idea’s for articles as well as being able to research subjects that I wanted to learn about. I was cleaning out my computer folder – and just as I was getting in the mode (I am sure you can all relate!) to throw away the junk. I decided to open up this folder one more time – I saw the title $1M sales letters.doc I just had to open it… The interesting thing is that as I read it, I realized a squeeze page is just a sales letter that you develop on the internet and send out through e-mail! So I plucked out the pieces that are relevant and always will be… I have refurbished the letter with all the valid points that still hold true – and added some of my own comments in about writing a successful squeeze page. If you would like the original article – perhaps you would like to send out an actual sells letter in the mail email me and I will send you the full article Pamela@artistadesign.com. The actual article does have a lot more about print and brochures etc… Here is the tried and true formula of a sales letter oops squeeze page… Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. In attempting to sell anything on the Internet, the sales letter (squeeze page) you send out is when and how you talk to your prospect. All winning sales letters (squeeze pages) "talk" to the prospect by creating an image in the mind of the reader. They set "the scene" by appealing to a desire or need; and then they flow smoothly into the "visionary" part of the sales pitch by describing in detail how "wonderful" life will be and, how "good" the prospect is going to feel after the product or service is purchased. This is the "body or guts" of a sales letter (squeeze page). Overall, a winning sales letter (squeeze page) follows a time-tested and proven formula:

• Get your visitors attention
• Get your visitor interested in what you can do for them
• Make them desire the benefits of your products.
• Create Urgency – an action step - tell him to click the right button or send for whatever it is you're selling without delay - any procrastination on there part might cause him to lose out.

This is called the "AIDA" formula (Attention, Interest, Desire and Action) - it works. Another thing – have customers testimonials tucked in – with pictures I am sure you have seen that as well… The "inside secret" is to make your squeeze page/landing page so interesting, and "visionary" with the benefits you're offering to the reader, that they can't resist reading it all the way through. You break up the "work" of reading by using short, punchy sentences, underlining important points you're trying to make, with the use of sub-headlines, indentations and even the use of a second color, and leaving lots of white space around it. If you are more than just a squeeze page one hit wonder you may want to put your URL on the page. In fact unless you want to be like some of those squeeze pages I see that look like the carnival barkers – and I am sure most of you know what I mean – the kind you cannot get rid of – You may want to put your web site –email and other contact information on the page. This kind of open display of your honesty will give you credibility and dispel the thought of you being just another "fly-by-night" mail order company (squeeze page manufacturer) in the mind of your prospect. Once the product is paid for if it is a digital product - eBook or software it should be instantly downloadable. Sometime we make things so complicated that we fail to see the simplicity in it all I hope this article helps – simplify the process of developing your squeeze page/landing page! To Your Success! Pamela - Artista Design

The same old thing over and over ugh!

Are you as sick of these emails as I am? The ones that say get this for free! Then once you sign up, they open up another page and go on and on forever and ever until you get to your free item? Another thing, have you ever noticed that all the squeeze pages look alike? They all look like cheap bill boards… I have even gotten to the point, I may like the subject line but when I open them up – and see the same old, same old I close them – I may initially want what the person has to offer – but I am just annoyed. How do you feel? I would love your opinion – I believe in landing and squeeze pages - but what about having something that looks great and flows gently without all the yelling and screaming… A page that doesn't have exaggerated headlines and obnoxious neon colors… With clip art and pixilated pictures… I know that they say if it is not broken don't fix it but please – it is an assault to the senses to have to deal with all the garbage looking squeeze pages and advertising that comes. You can tell these pages have been put together by a squeeze page generator or a cookie cutter formula. I have picked up some great little tools and bargains, but I am sure I have passed up many more that I could have used due to the obnoxious nature of the pages… It may be because I am extremely right brained and the way something looks makes a big difference – and I know we all put different priorities in place but if you have a great product – with a great look… It is a winning combination, even on a squeeze page!! Comments please! Any questions or comments Email Me!