Are Your Profits Being Stolen Out From Under You?

I have had an interesting few months, I am constantly learning – as we all are in the Internet world.

One client I have been working with – had developed a training manual and threw her life experience into this book. She had published this manual as a hard back and is even teaching classes in her industry. Being in the next phase of development my client felt like she would like to give the opportunity of her expertise to anyone who desired a rewarding life in the travel industry.

Walla, we put her book together into an e-book and developed a landing page for her business.

When Cherie asked me “what can I do to protect the book from being passed around or pirated” I was surprised – I had never in all my years in business been asked that question...

I knew how to password protect a book and stop anyone from being able to alter the contents. I had never really been concerned about the material being sent from one place to another.

Was I being naive? I had always dealt with books that had affiliate links and the authors of these e-books really didn't mind passing the book around or even giving it out for free.

This training manual (as my client so elegantly put it) was 15 years of her life and resources. It was a lot of hard work and tears to pull everything together...

It is her bread and butter. I finally understood..

How many of you have an e-product that you have slaved over and really need to protect from piracy? (click on CB Protect)

If you are into affiliate marketing you may be thinking well I want my book to go viral – I will make more money that way. That is fine – but if you are not an affiliate marketer, and you need to protect your property. What do you do?

On the other hand, even if you want to have affiliates – how do you protect them, so they get the commission they deserve?

Did you know..

4 out of 10 copies of software and e-books are pirated/stolen.

Only 17% of Internet users pay every time for the software they download.

70% of Internet users say they would not be likely to pay your full price for your software (when they can download them for free).

85 of Internet users feel the "tech. Industry" is so prosperous it doesn't really matter that they have unlicensed (stolen) software.

36% of Internet users don't even know it's illegal.

Over 2 billion was lost in 2002 for North America alone due to software piracy (over 13 billion worldwide).

These facts are based on the Global Piracy Studies conducted by IDC for the Business Software Alliance. Among other measures to determine these figures, IDC conducted more than 5600 interviews in 15 countries.

After learning these facts and doing some online research into the best possible service – that doesn’t cost you an arm and a leg. I have found a solution.

CB Protect. It protects e-books, and software downloads.

The Virtual Vault ^TM FORCES USERS OF YOUR PRODUCT TO PAY, OR THEY DON'T GET ACCESS. Your software or e-book simply will not open if they didn't buy it from you, even if they get a copy from a friend that bought from you.

The Virtual Vault ^TM even revokes access from refunded customers!

It is customizable and even works with Paypal and merchant accounts.

Bottom-line – if you have a product you want to protect – please check out this website.

Try it out for 30 days only a couple of dollars– you have nothing to lose...

Pamela Jacob – Artista Design

$1M Sales Letters - oops squeeze page…

SECRETS OF MILLION DOLLAR SALES LETTERS

That’s all a squeeze page is after all!

I purchased this article that was in a article pack some years ago – I bought it for the purpose of getting idea’s for articles as well as being able to research subjects that I wanted to learn about. I was cleaning out my computer folder – and just as I was getting in the mode (I am sure you can all relate!) to throw away the junk. I decided to open up this folder one more time – I saw the title $1M sales letters.doc I just had to open it… The interesting thing is that as I read it, I realized a squeeze page is just a sales letter that you develop on the internet and send out through e-mail! So I plucked out the pieces that are relevant and always will be… I have refurbished the letter with all the valid points that still hold true – and added some of my own comments in about writing a successful squeeze page. If you would like the original article – perhaps you would like to send out an actual sells letter in the mail email me and I will send you the full article Pamela@artistadesign.com. The actual article does have a lot more about print and brochures etc… Here is the tried and true formula of a sales letter oops squeeze page… Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. In attempting to sell anything on the Internet, the sales letter (squeeze page) you send out is when and how you talk to your prospect. All winning sales letters (squeeze pages) "talk" to the prospect by creating an image in the mind of the reader. They set "the scene" by appealing to a desire or need; and then they flow smoothly into the "visionary" part of the sales pitch by describing in detail how "wonderful" life will be and, how "good" the prospect is going to feel after the product or service is purchased. This is the "body or guts" of a sales letter (squeeze page). Overall, a winning sales letter (squeeze page) follows a time-tested and proven formula:

• Get your visitors attention
• Get your visitor interested in what you can do for them
• Make them desire the benefits of your products.
• Create Urgency – an action step - tell him to click the right button or send for whatever it is you're selling without delay - any procrastination on there part might cause him to lose out.

This is called the "AIDA" formula (Attention, Interest, Desire and Action) - it works. Another thing – have customers testimonials tucked in – with pictures I am sure you have seen that as well… The "inside secret" is to make your squeeze page/landing page so interesting, and "visionary" with the benefits you're offering to the reader, that they can't resist reading it all the way through. You break up the "work" of reading by using short, punchy sentences, underlining important points you're trying to make, with the use of sub-headlines, indentations and even the use of a second color, and leaving lots of white space around it. If you are more than just a squeeze page one hit wonder you may want to put your URL on the page. In fact unless you want to be like some of those squeeze pages I see that look like the carnival barkers – and I am sure most of you know what I mean – the kind you cannot get rid of – You may want to put your web site –email and other contact information on the page. This kind of open display of your honesty will give you credibility and dispel the thought of you being just another "fly-by-night" mail order company (squeeze page manufacturer) in the mind of your prospect. Once the product is paid for if it is a digital product - eBook or software it should be instantly downloadable. Sometime we make things so complicated that we fail to see the simplicity in it all I hope this article helps – simplify the process of developing your squeeze page/landing page! To Your Success! Pamela - Artista Design

Why write an E-Book? Why not!

I am getting ready to launch my second book. It is amazing how sharp and clear one can get when writing a book – it really sharpens your senses and your knowledge. E-books can be wonderful tool, and they are worth all the effort you put into them – when you take the time to write down what you are an expert at and compile what you know, you will be amazed at the breadth and depth of the knowledge you have in your own expertise.

What an amazing way to let people know you are an expert in your field, it gives you such credibility.

What a fantastic way to promote your business while bringing in new streams of revenue…

Why write an E-Book? Why not!

E-books production cost is inexpensive., think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

E-books are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, e-books can change and grow as fast as you can type.

E-books are also immediately obtainable for your audience. They don't have to go to a bookstore or search through endless titles at an on-line bookstore. All they have to do is download it from a website, and presto! It's on their computer, ready to be read.

E-books are interactive. This is one of the unique and specific qualities that e-books offer. You can add surveys, order forms, pictures and sound that draw your reader into the virtual world of your e-book, even direct links to relevant sites that will expand your e-book outward. The potential is virtually limitless.

E-books have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and may have rerun here or there. E-books remain on your computer for as long as your choose, and they can be read and reread. They can even be printed out put in a binder and stored on the shelves of your traditional home library.

E-books have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript repeatedly, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All e-books require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your e-book. You don’t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for the copy edited galleys to arrive by snail mail. You are in complete control of the design and the text. You and you alone have the resources and power to put your knowledge in an e-book. What a tremendous marketing tool you create when you put together an e-book.

Don’t let a minute more pass you by! Start Writing!!

If you would like help in designing your e-book email me pamela@artistadesign.com or call me

801-910-4825.