I have been noticing more and more men sharing pins off my Pinterest boards. The majority are taking business-related topic, including infograph’s for marketing and statistics. So I decided to do a little research to see if my eyeballs were deceiving me.
Even though Pinterest is still overwhelmingly female, the
number of male users on the site has increased by 73% in the last year, so my
instincts were right on, more and more
men are using the site.
Research shows women are using Pinterest in a far more
inspirational and motivational way than are
The three items most shared by men are hiking, fashion and
DIY. Home related building projects are pinned by men as well as survival
kits and shelter building ideas, another difference between the habits of men vs
women?
Women will pin pictures without linking to any particular
store or brand while men will pin products that are linked to a merchandiser’s
site. It seems to suggest men are possibly going to buy eventually from the
merchandiser - that is how I see it.
Hopeful these insights will help you with your Social Media
Strategy when using Pinterest this year. If not, it will give you something to
think about.
PS I am currently creating a document that will show you how to put together a social media marketing strategy. It will be available in a few short weeks keep watching!
To success beyond measure and friendships that last a lifetime…
Pamela Jacob Artista Design
8 Crucial Steps to Social Media Dominance (Free) + Bonus
Follow me on: Twitter, Facebook, Pinterest, Google+
Pamela Jacob Artista Design
8 Crucial Steps to Social Media Dominance (Free) + Bonus
Follow me on: Twitter, Facebook, Pinterest, Google+
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