Anatomy of a Squeeze Page

Your database is gold and one of the most important things you can do when you start an online business is capture names of visitors that come to your site. That is where a squeeze page can become invaluable. Having an auto responder and being able to market to that person, keeping your company/business name in front of them,letting them know when you have specials (etc.) is essential.

That is where a squeeze page comes in – it should be an integral part of you online business. It’s a technique that works to build your ‘op-in’ list.

A squeeze page is really a 'trading' page - you are trading something of value to your visitor and they in turn give you information about themselves.

No matter how great your site is people get distracted and your visitor can be gone before you know it. Not only that, if they become distracted they may not remember what site they were on or why they had navigated there in the first place. This is why using a squeeze page and getting permission to follow up with your visitors can be so powerful. Caution: Make sure and reassure you visitor you will not be selling, trading or other wise using their information for anything other than what they are signing up for… Anatomy of a Squeeze Page Layout:

Keep the layout simple and to the point.

Capture only the minimum amount of information needed for the follow up - name; email address is all you really need. Asking for state, country or phone should only be done if it is important to the follow up.

People are often reluctant to give up a phone number - especially on the first contact. They fear being put on lists or being called at all hours of the day or night.

It is important the visitor understand his/her information will be kept confidential. Remember that you can, and should, acquire more information as you develop the relationship between you and your customer.

Make a template with your HTML editor, which you can use over again just by making minor changes to the information, depending on your present offer.

Hire a designer to build a professional template squeeze page for you. This is especially important if you are not technically savvy. The cost of a good squeeze page is an excellent investment and well worth the money. Graphics & Content:

Graphics can project the image you want to have.

Do you want to display only the product?

Do you want to display the product and your logo for branding purposes?

Would you like to put your picture a short bio that will lend credibility to your offer?

You need a quality offer to entice the visitor to hand over her/his information. Preferably, this will be something of a free nature and should be something that solves a problem for the visitor.

Free reports are great items for squeeze pages. And these items need not be your product but can be products for which you are an affiliate.

Success is Not an Accident

I am currently working with a client who I know is going to be successful. They have the passion and excitement but more than that, they have done the home work that should be involved with building a strong foundation for their business.

Have you really set up a sound foundation for your business? It is so much easier to build a business right the first time than to try and save a company that is floundering. The mistakes I see individuals make when starting an online business would surprise you. An amazing amount of people really do not take the time to research competitors, find out who their target market is or even figure out what they will need in order to market their business/services once they have website is developed.

In our society, we (me included) want it all right now. We don't want to have to wait… We want instantaneous wealth, success, fame that is why it is so easy for those unethical few to bilk people/businesses out of billions of dollars a year…

What have I learned being in business for over a decade? There are no short cuts…

To be successful in any endeavor you must first do what it takes to build a strong foundation, this includes:

• Researching
• Putting together a business plan
• Figuring out and setting aside a marketing budget
• Figuring out your Unique Selling Proposition (USP)
• Learning that you don't cut corners on the important stuff.

Put together a blueprint for your success – it takes time to be able to hammer these things out. It is so crucial it literally can make a different on whether your company will live or die.

Did you know that 99% of these overnight success stories are simply not.

These “lucky few” have been dreaming, planning, and structuring this “over night success” for sometime in some cases for years…

Don't be fooled – Success is not an accident, and it is not a fluke… When you plan well and build a strong foundation. Success is up to you.

Pamela Jacob is the owner of Artista Design. Being in business for well over a decade she delights in helping others achieve the success that she has enjoyed. For a free consultation please email her at Pamela@artistadesign.com

Why I Do What I Do

Initially I envisioned this blog to be a series of articles about what you need to design an attractive website, market it, optimize it etc. It has become so much more than that. A client or potential client will email me and ask me a question, or I read something that sparks a view/reaction in my mind and I write about it. This information is something that is invaluable to you my reader – this type of pertinent information you may not be able to find so easily in a structured article. This type of information gives you the nuances that make a business successful… I am telling you this because so many times people don't start blogs because they genuinely assume they have nothing to say – well if you have nothing to say then I suggest you don't even start your business until you understand it fully. And once you understand your product/service then you will have tons to say on the matter. Blog's are powerful connections for your business. In developing this blog I truly found out why blogs are so powerful when promoting business. It gives you credibility – it allows people to see you are who you say you are. It is true that you need more than a blog to be successful. You need to ping your blog – you need to submit to blog directories, and most of all you need to know what you are blogging about!! Search engines love blogs because it gives them new fresh material all the time and that is so important when trying to stay on the top of search engine listings. As I always say there is so much to know and then so much more… That is the one thing, I love about my business – I am here to help businesses detangle and understand what they need to have a successful online business… Helping clients and watching them grow gives me so much satisfaction – it is why I do what I do.. Pamela Jacob