Your Secret to Online Success – Keeping Your Visitors Informed…

You’ve probably heard it said, and it is very true, that it is cheaper to keep a customer than to get a new one. But have you considered how that saying still holds water when you’re talking about traffic to your site?

Once you get someone to visit your site, the expensive part of the transaction is over.

But what is next?

Once they’ve visited, how do you keep your visitors coming back?

Once they’ve made a purchase, how do you keep them as regular customers?

If you want your visitors to come back, take a minute to consider why they came to you in the first place.

Was it for your great content? Was it for technical help or some other service? Was it to get something for free?

Whatever reason brought your visitor the first time could be the key to getting that all-important repeat visit.

But how will your visitors know they can return and get more of what they want?

You’re going to capture their email addresses so you can tell them so, and you’re going to tell them over and over again.

Maintaining an email list of previous site visitors and customers is an integral part of building your online business. Through your email list you can keep these clients informed about new and exciting offers, information and freebies you’ve placed on your web site since their last visit.

Your email list will be the tool you use to keep your site in the forefront of your clients’ minds.

There are two basic types of tools internet marketers use to manage an email list, an autoresponder or a broadcast script.

An autoresponder is just like the name sounds, it automatically sends responses to someone who has subscribed. You can have these responses timed to just about any interval and you can set them up in advance to send out messages for days, weeks, months or years to come.

A broadcast script is used to send out emails to your list as you write them; you could use this to send out announcements on a sporadic basis, or you could publish a regular newsletter.

Some online auto response scripts allow you to perform a combination of these tasks, sending out regular pre-written emails through the autoresponder and adding occasional broadcasts whenever you want.

Most internet marketing gurus recommend using a hosted service like a hosted solution with its own mail servers, my recommendations would be using Aweber (http://www.aweber.com/) or GetResponse (http://www.getresponse.com/) because these services have an excellent track record of actually delivering emails.

With the proliferation of spam filters, it can be difficult to get emails through, even to those who actually want to hear from you.

A free option would be to send out broadcast emails by starting a private Yahoo Group (http://groups.yahoo.com/) or Google Group (http://groups.google.com/).

No matter what avenue you decide to take – remember that your data-base is gold and you want to keep and maintain your clients. That is one of the secrets of a highly successful business..

For Help with All Aspects Of Your Business Go To Artista Design

Anatomy of a Squeeze Page

Your database is gold and one of the most important things you can do when you start an online business is capture names of visitors that come to your site. That is where a squeeze page can become invaluable. Having an auto responder and being able to market to that person, keeping your company/business name in front of them,letting them know when you have specials (etc.) is essential.

That is where a squeeze page comes in – it should be an integral part of you online business. It’s a technique that works to build your ‘op-in’ list.

A squeeze page is really a 'trading' page - you are trading something of value to your visitor and they in turn give you information about themselves.

No matter how great your site is people get distracted and your visitor can be gone before you know it. Not only that, if they become distracted they may not remember what site they were on or why they had navigated there in the first place. This is why using a squeeze page and getting permission to follow up with your visitors can be so powerful. Caution: Make sure and reassure you visitor you will not be selling, trading or other wise using their information for anything other than what they are signing up for… Anatomy of a Squeeze Page Layout:

Keep the layout simple and to the point.

Capture only the minimum amount of information needed for the follow up - name; email address is all you really need. Asking for state, country or phone should only be done if it is important to the follow up.

People are often reluctant to give up a phone number - especially on the first contact. They fear being put on lists or being called at all hours of the day or night.

It is important the visitor understand his/her information will be kept confidential. Remember that you can, and should, acquire more information as you develop the relationship between you and your customer.

Make a template with your HTML editor, which you can use over again just by making minor changes to the information, depending on your present offer.

Hire a designer to build a professional template squeeze page for you. This is especially important if you are not technically savvy. The cost of a good squeeze page is an excellent investment and well worth the money. Graphics & Content:

Graphics can project the image you want to have.

Do you want to display only the product?

Do you want to display the product and your logo for branding purposes?

Would you like to put your picture a short bio that will lend credibility to your offer?

You need a quality offer to entice the visitor to hand over her/his information. Preferably, this will be something of a free nature and should be something that solves a problem for the visitor.

Free reports are great items for squeeze pages. And these items need not be your product but can be products for which you are an affiliate.