Setting up a New Business – How to Succeed

I am currently working with a client who I know is going to be successful. They have the passion and excitement but more than that, they have done the home work that should be involved with building a strong foundation for their business.

Have you really set up a sound foundation for your business?

It is so much easier to build a business right the first time than to try and save a company that is floundering. The mistakes I see individuals make when starting an online business would surprise you. An amazing amount of people really do not take the time to research competitors, find out who their target market is or even

figure out what they will need in order to market their business/services once they have website is developed.
In our society, we (me included) want it all right now. We don't want to have to wait… We want instantaneous wealth, success, fame that is why it is so easy for those unethical few to bilk people/businesses out of billions of dollars a year…


What have I learned being in business for over a decade? There are no short cuts…


To be successful in any endeavor you must first do what it takes to build a strong foundation, this includes:

• Researching
• Learning about your competition
• Who is your target market?
• Putting together a business plan
• Figuring out and setting aside a marketing budget
• Figuring out your Unique Selling Proposition (USP)
• Learning that you don't cut corners on the important stuff.
• Online image creation. It is no longer an option to have a website and work with social media. If you are going to build a business you need to develop these crucial pieces.
• Develop a traditional marketing package – including business cards, branding you look with logo, tagline and contact information including website, Facebook etc. Other things such as flyers, online brochures etc. depending on your business.
• Develop a following – a data-base of people who are interested in your product or service.
  
  

Put together a blueprint for your success – it takes time to be able to hammer these things out. It is so crucial it literally can make a different on whether your company will live or die.
Did you know that 99% of these overnight success stories are simply not.

These “lucky few” have been dreaming, planning, and structuring this “overnight success” for some time in some cases for years…

Don't be fooled – Success is not an accident, and it is not a fluke…

When you plan well and build a strong foundation. Success is up to you.

Owner of Artista Design. Being in business for well over a decade I delight in helping others achieve the success that I have enjoyed. For a free consultation please email me at 

pamela@artistadesign.com

Pamela Jacob
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Do You Care About Your Customers?

After talking to a prospective client the other day – a thought came into my head that I hadn't even though of in years.

“People don't care how much you know, until they know how much you care.”

This is the bare bones truth… As a young person one of my first jobs was in sales. I was quite shy and really hated the hard sale or the pushy image sales people could give off.

Sales have had a bad reputation – there is still a misconception that sales people are insincere and manipulative (anything for a sale). Don't get me wrong these people are out there, and they give everyone a bad name.

I am a strong believer in what goes around comes around, this type of person seldom becomes a super star, they quickly fade – and dye out, or go out with a bang/bad reputation and what have they got left??

Being ethical and honest in your business is the only way to truly love what you do - (and we are all in sales don't kid yourselves).

The 3 secrets to having a successful business, as well as being an amazing sells/marketing person are:

• Believe in your product/service.
• Believe in yourself
• Believe in what YOU CAN DO FOR OTHERS…

If you cannot say yes to all three of these things then you must find a different career path, or a different product to sell/promote because I promise you will never be successful... Never

And always remember this simple truth..

“People don't care how much you know, until they know how much you care!”

For help in all your online needs contact me pamela@artistadesign.com

Visit my website at Artista Design

Pamela Jacob
Google+

Basic Rules to Live By - Online Business

I was going through some of my older articles and I found a few that are timeless and are worth repeating. Enjoy...

Being a designer I know the value of a good looking – and eye catching web site.

However, unlike some designers I also know the value of good content it is extremely important.

It is like first impressions – when you see someone you judge them within less than 3 minutes of meeting them. Whether you want to admit it or not – it is the truth, it is human nature.

Then if you decide to stick around and get to know this person your impression can change radically – you may find your judgment was right spot on, and you are impressed with them inside and out –or- you may find they are not what you though and they are superficial without any depth.

The same is true for your website.

The first page of your website should capture your visitor’s attention – highlight the positive aspects of your service or product. Capture the essence of what it is you are trying to convey.

Your home page should not be long winded with all the details you can find. It will bore or even turn off potential clients who will feel they do not have time to read it or just feel overwhelmed.

We all lead busy lives and don’t have time to read a novel on the first entrance to a website.

Once your visitor reads what you can do for them – the essence or spark of your service or product you want them to think “wow that is just what I need! Or I really want to know more!

At this point, they will go deeper into your website. They are hooked - That is where you can take the time to explain the benefits they will receive – and what your product/service is all about.

So many times I have a client who wants to put everything but the kitchen sink on the first page

– resist this temptation -.

The truth is the simpler and more descriptive the first page the better – always focus on your visitor - what it will do for the customer or how it will solve client problems…

It makes you visitors want to go further and investigate what you have to offer. However, if your content is too long winded – watered down or just grammatically incorrect, I will guarantee they will not stay on your website to see what you have to offer.

Once someone likes what they see (and read) – they will go further and want to know more details…

So think about it – do you need to refurbish you website – simplify the copy on your home page and make it more appealing to visitors ??

For more tips and tricks on how to have a more profitable website – sign up to receive articles by email (see side bar above).

By: Pamela Jacob – Artista Design
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