Do You Care About Your Customers?

After talking to a prospective client the other day – a thought came into my head that I hadn't even though of in years.

“People don't care how much you know, until they know how much you care.”

This is the bare bones truth… As a young person one of my first jobs was in sales. I was quite shy and really hated the hard sale or the pushy image sales people could give off.

Sales have had a bad reputation – there is still a misconception that sales people are insincere and manipulative (anything for a sale). Don't get me wrong these people are out there, and they give everyone a bad name.

I am a strong believer in what goes around comes around, this type of person seldom becomes a super star, they quickly fade – and dye out, or go out with a bang/bad reputation and what have they got left??

Being ethical and honest in your business is the only way to truly love what you do - (and we are all in sales don't kid yourselves).

The 3 secrets to having a successful business, as well as being an amazing sells/marketing person are:

• Believe in your product/service.
• Believe in yourself
• Believe in what YOU CAN DO FOR OTHERS…

If you cannot say yes to all three of these things then you must find a different career path, or a different product to sell/promote because I promise you will never be successful... Never

And always remember this simple truth..

“People don't care how much you know, until they know how much you care!”

For help in all your online needs contact me pamela@artistadesign.com

Visit my website at Artista Design

Pamela Jacob
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They say it is FREE – Really?

I don't know how many of you feel the way I do but when I hear the word FREE I expect it to be free…

I cannot tell you how many times I will get an email – the subject line catches my interest, so I read further, I see that they have a FREE offer.

It looks great, and is something I am interested in. I click on the link and fill out the form only to find that it isn’t free at all, “you may use these tools for a limited time only or must pay shipping and handling” and by the way, shipping and handling is usually much more than it would cost to send.

There is nothing wrong with limited time offers or getting something for just the shipping and handling but put it up in front, be honest!! I will more than likely still be interested in what you have to offer – I don't need to be tricked into signing on the dotted line!!

If you are a company that has been using this tactic, think again. As a possible client I have to tell you it leaves a bad taste in my mouth, and I am sure I am not alone. When this happens, I feel that I have been led down the wrong path, and I cannot trust the business that has sent me the offer.

Upon reading a piece of email like this, I will immediately put the company name and email on my spam list, to be banished forever (a little dramatic but true.)

I have an extremely busy schedule (as do all of you), and I do not have time to read email and take action, unless I am truly interested.

Remember: Perception is everything and you do not want to leave the wrong perception. If you are currently planning a marketing campaign, please heed my warning; be upfront and honest – no gimmicks please!

When you have gone through the time and trouble to put together a marketing campaign – be up front with what you are actually offering. Ethics and honesty are one of the most important things that a business must hold true to, or they will not build a lasting clientèle base.

Without it your business will not flourish and grow, it will eventually wither and die…

Pamela Jacob - Artista Design Providing Creative Solutions and Valuable Results TM