Researching Keywords – How to do it Right.

Everyone who has a website knows (or should know) how important keywords are.  Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. When searching for Keyword it is important to remember, it’s not always about getting visitors to your site, but about getting the right kind of visitors.

Often overlooked is the long-tailed keyword. Did you know 70% of searches are done with long-tailed

keywords? Long-tailed keywords often convert better, because they catch people later in the buying/conversion cycle.

(Long-tailed Keywords) Keyword phrases with at least 2 or three words in them.

Think about how you search – do you put one word in or a string of words. I personally put in 3 or 4 to get what I want. And usually it is in a sentence such as: Free guided meditation audio or How to plant petunia’s you get what I mean.

Another mistake a lot of people make is putting in keywords that are the most popular and most competitive. This makes it virtually impossible to come up on the first page of a search engine. What you want to look for are those keywords and phrases that have a lot of people searching but not so many businesses using them.

When using a keyword research tool you will find that there are different columns of information. Usually you will put in a keyword or phrase and hit search you will see a lot of different versions of the keywords below and alongside of them will be a column with something like Search Volume (this is the number of people search using that keyword or phrase) and Competition (these are the number of websites that are using the same keywords). You will want to pick the keywords that have a lot of volume but less competition. This is why keyword research tools are invaluable…


Below are 4 Free Keyword Research websites.

1. Keyword Country
2. Google AdWords
3. Key Word Discovery (free trial)
4. Moz (You will have to register to get the tools)

Don’t forget if you are local to put the location/City/State in your keywords – it will make a big difference.

For a free initial consultation or if you just want to ask a few questions contact me: pamela@artistadesign.com

Pamela Jacob
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How to Land a Client

“It doesn’t matter whether your product is information or a flyswatter. If you understand marketing, you can make serious income.” Robert G. Allan,

It doesn’t matter how many times you have heard it – one often forgets a crucial component that will make or break your business. That is showing how you can solve a problem for your website visitor…

What do I mean by that?

Many times I have come across websites that talk about how great the company is and how they have been in business umpteen years. Then they go on and list all the credentials they have on and on and on.

No matter how impressive it may look to you, people visiting your website are looking for something much different than that. Sure they need to know about how experienced you are, but you can talk about that on the "About Us Page". The one thing that you can do to bump up your customer base is so simple and straight forward sometimes it is easy to over look – what is in it for them?

Why would someone want your product or service? What problem will it solve in their life? What will they experience when they buy what you have to offer?

You must first solve a problem for them or give them a reason why they need your product or service. A good way to do this is asking a few questions on the home page and then giving them the answer using your service or product.

Saving money and buying at a lower price are great. However, they must be followed through with benefits, reasons, sound facts and lots more benefits. When designing your copy, stick to the emotionally-gratifying benefits. Bring them into the conversation – once someone see’s where it will be beneficial to them. They will contact you and not just pass through.

Another Important Element - Getting Your Reader's Attention

Endorsements and testimonials are effective ways to dramatize facts and back up the benefits of your product, but don't use testimonials that look or feel transparent. Any testimonials you use must be true, for double the benefits use your client’s picture with their testimonial. I cannot tell you how many times my clients have told me when I saw you testimonial page – it sealed the deal…

Never talk down to the readers as though you know something they don't, or you're better than they are. To you, the potential customer is GOLD. Absolutely STAND BEHIND your word. Be cheerful and expedient in returning a phone call. Let them know that you sincerely appreciate their business and not to hesitate in contacting you, if there is any way you can be of further assistance.

If you give a time limit the product will be offered for sale, or mention a limited supply, or have a reduced price for a certain time, you'll increase the impulse to act. Again, STAND BEHIND your word; and you will find customers come back again and again...

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Pamela Jacob is the owner of Artista Design. If you need a website developed or redesigned, project manager, consultant or graphic designer – you have found one. Pamela’s specialty is taking an idea and making it come to fruition. “If you want to own an online business that thrives, if you have a passion for something you want to share, if you have an idea that you want to come to life contact me. My initial consultations are FREE”.

801-910-4825

What is more important for a website design or content?

Not to sound like a broken record... But here it goes!

Get a grip everyone, I am still hearing the same old stuff “But so and so said content is the most important don't worry about the look of the site it is content that sells”.

Or

The look of your website is everything if you have a great looking website everyone will flock to it and buy, buy buy…

Once again may I remind everyone that if visitors are not impressed with the visual presentation of a website what makes you believe that a person will stay around and read the content???

If a visitor to your site loves the visual appeal of your website and then when they look at the content it is a bunch of fluff, has typos and/or grammatical errors, what makes you think they will read anymore about your business or venture into articles you have written?

You need both an awesome (professional) look and great content.

How can you kick it up a notch? Make sure your website is branded/designed to attract you perfect customer.

What do I mean by branding to attract your perfect customer?

Every business need to know who their particular clientele is – and every business needs to know what their prefect customer looks like.

Do you know who will buy your product or services?

If you say everyone – then you are not going to be able to get the target audience you need. You will not know how to - or where to direct your marketing dollars.

Example: If you have a product or service you are selling to baby boomers do you think you would design the website to look like something from Sesame Street or MTV, Of course not.

If I am Home Depot I would not market to customer who have never done home improvement in their life, are not interested in it, or only hire people to do what needs to be done. I would market to people who enjoy doing their own projects and learning how to improve their home or homes of others.

If I am Macy’s I would not target people who didn’t have a certain income – or those that didn’t care about brands of clothes or fragrances’. People who have restricted income would go to places like Wal-Mart or K-mart.

You should always know who you target audience is the more details the better – once you have that you will know what will attract them in the way of design and content.

You need great content and a look that attracts your perfect client/customer.

There are all kinds of people in the world some are visual some are information driven. You must always appeal to both. It doesn’t matter what your personal taste is – it does matter what your client would appreciate and be attracted to.

Moral of the story?

If you have a less than great looking website - or your content leave something to be desired get it fixed!

If you have not sat down and figured out who you need to market to, do it – you will be amazed at the change when you start marketing in the right direction. Success is just around the corner…

For a list of tips on how to market you website Click Here.

For help in website development or branding contact Artista Design

Want a FREE Consultation – Email or call 801-910-4825

Providing Creative Solutions & Amazing Results