- The mindset you need in order to write an effective promotion
- The different tools you need before you get started
- How to keep your e-mails laser-focused
- How to create an outline that practicallywrites the email for you.
- The biggest secret for writing a subject line that makes people insanely curious.
- Techniques for personalizing the subject line.
- Mistakes to avoid when using personalization.
- How to get people to keep reading your email once they've opened it.
- How to make your opening interesting.
- Mistakes to avoid when creating your first few paragraphs.
- How to write powerful bullets that make people curious and want to find out more.
- Simple formatting tricks for making your body copy easy to read.
- The secret of "bucket brigade copy" and how to use it in your e-mail promos to force people to keep reading.
- The "magic question" to ask yourself that will make your close much more powerful.
- The secret of the "unanswered question" and why handling this is a surefire way to get people to act right away.
- The structure of a powerful close.
- Mistakes people make when creating their close.
- Why you should including a P.S. at the end ofyour email.
- The 4 different kinds of P.S.'s you can use (this section was a real eye-opener for me).
VIDEO 8 - COMMON MISTAKES PEOPLE MAKE I loved this video, because it showed me some mistakes that I was making that I wasn't even aware of. Unless you're a seasoned pro, you're probably guilty of some of the things that Michael talks about in this video as well, and that's why it's so valuable. I've shaved years off my learning curve, because now I can avoid some of the costly mistakes that I was bound tomake in the learning process. VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS This video alone is going to make me a lot of money. Why? Michael shows in this video how important it is to send a follow-up promotion, and he shows you exactly how to do it.
He covered things like:
- The psychology of follow-up e-mail promo's.
- The 2 main types of follow-up promos that make the most money.
- How to over come readers' objections in your follow up e-mails.
- The 2 most common mistakes people make when writing follow-ups and how to avoid them.
- Common mistakes people make when creating backend email promos.
- How to prepare a backend promotion sequence.
- The big difference between regular and backend e-mail promos.
- The two main types of affiliate promos.
- What makes affiliate promos different than regular promos (and why ignoring this huge secret could cost you big money).
- Michael's favorite tactics for creating affiliate promos that no one else is doing.
- 3 different ways to add scarcity to your affiliate promos (this is the most important section of the video, so make sure you watch itover and over again).