Are visitors leaving your website as fast as they arrive?

So you've optimized your website, spent a lot of time finding good keywords –you have even gone so far as to hire a company that will make sure everything is right.

This cost a small fortune, but you know that traffic is the only way to have a successful business on the web or otherwise.

You have even put Google analytics on your site so you can see the amount of traffic you are getting and where it is coming from YOU ARE SET! You are excited to see all the traffic – you can even find your listing at the top of the search engines, but then you realize people are coming to your site, but they are not staying!

What is wrong, why are the visitors leaving and not converting into customers?

Why are you not getting any inquires into your services?

Guess what: Your website may be visible – but you may not be connecting with your visitor. Having worked so hard to get traffic to your website, you don't want to lose them by failing to give them what they are looking for.

The fact is: most visitors to your site will not make a decision to buy your products or services the first time they visit. You need to make sure you have a site that makes visitors want to come back – you need a means to collect information from people who are interested in what you are trying to sell.

When someone goes to your website you want to provide them with a satisfying experience. You want to connect with your clientele by choosing and designing a website that you know will be enjoyable to look at.

You must make sure that your website is designed for the end user – the people you know will buy your services or products, and it has to look professional!

It is important Visitors understand what services or goods you are providing. Equally, as important is that your website has navigation that is clear and concise.

You also want to offer them something of value. This gives your business credibility – builds customer loyalty and helps you collect information that you can use to market to potential customers.

An example of a free item may be: Let’s say you own a dog grooming place, and you want to get visitors to return to your site, whenever they need your services, you also want to collect information for future marketing opportunities. You may be able to offer them a report on how to travel with your pet, OR you may offer an e-book on keeping your pet happy and healthy…

Make sure visitors leave a name and email. You will need to have a system set into place so that the name and email will be put into a data-base, and a thank you email will then be sent to the recipient of the report. Make sure you have a good auto responder program.

There are all types of on-line auto responder programs that are very inexpensive. With these programs, you can have an online data-base and build individual campaigns based on what your business goals are.

Nine Ways to keep visitors coming back….

1. Does your website load fast?
2. Does you website look professional and inviting?
3. Is the design something that will attract your target market?
4. Do you keep your content updated and fresh?
5. Do you have a opt-in box with a give away on your site (above the fold)
6. Is the text on your home page clear and concise? What make you different from you competition?
7. Is the text on your home page short and to the point. People tend to scan a website before they decide to delve in and read it.
8. Is your navigation easy to understand and links clearly marked?
9. Is all the information on your website clear – contact details easy to find – phone numbers and emails easily accessed?
10. Do you have a blog? This is in addition to your standard website. You must have a blog to become the trusted authority…

Pamela Jacob is the owner of Artista Design. If you need a website developed or redesigned, project manager, consultant or graphic designer - you have found one. Pamela's specialty is taking an idea and making it come to fruition.

“If you want to own an online business that thrives, if you have a passion for something you want to share, if you have an idea that you want to come to life contact me. My initial consultations are FREE”.

Are you goals in the trash?

Isn’t it funny how when the first of the year arrives, we are so excited to achieve our goals? We know this year is going to be different! Then life happens and slowly but predictably the goals fade into the horizon.

Well, I was determined not to let that happen this year, so I signed up for the 100 day challenge. Whew, this is one intense program – and it was well worth the small amount of money I paid.

I am on day 49, and I have 51 days to go. I thought I knew everything about setting goals but this kicks it up to the next level. Every day I receive a short video with a lesson that challenges me to put what I have learned into action. I also love their interactive forms, and a host of other tools that really keep me focused on the prize.

I know if you are an achiever and want to take your business to the next level you will love it. This not only pertains to your business but any goal you are trying to achieve.

If you are someone who is not serious about stepping out of the box. This program is not for you. However, if you have goals, plans and idea’s this will keep you on the task. Gary will teach you how to stick with the plan. If you take this seriously you will succeed in achieving whatever you set out to do.

Check out the video and see what you think. If you decide to take the challenge I would love to hear from you...

Networking is still important, even with social media.

With the advent of social media sites, a lot of business owners think this is all they need. They mistakenly believe that good old fashion person to person networking is dead.

Nothing could be farther from the truth.

The fact is it is more important than ever to make these human connections. It actually will make connecting online more powerful when you have met your online friends face to face.

Networking has been a really important part of my business – the connections have kept my business alive and well. A lot of people get the wrong idea about how to go about networking with groups. It isn’t the immediate sale that you are looking for it is long lasting relationships. Being know for you expertise and building trust with other movers and shakers in you communities is priceless. These are the types of people you want in your circle of business friends.

In every city and town there are business networking groups – you may have to go to several before you settle on the one you want to attend regularly. When you do go to a networking event I have 10 tips that will help you make the connections you need.

9 tips to productive networking…

1. Always bring a handful of business card – give a card to everyone you meet.
2. Dress in business attire – first impressions are everything
3. Go out of your way to meet people, introduce yourself
4. Do not sell while networking. Your purpose is to make contacts not drive people away the minute you meet them.
5. The best way to make conversation is to ask them questions about what they do.
6. When you get home follow up by emailing them and letting them know you would like to keep in touch.
7. Organize contacts on your – computer or smart phone. Using their business cards to make notes
8. When making referrals think of people in your contact circle first. This is a good way of cementing your relationships.

So find a meeting to attend in your community – nothing but good can come from it… For help in promoting your business shoot me an email – I would love to chat…

Pamela Jacob Artista Design

Providing Creative Solutions & Amazing Results