Tired of False Promises?

I was talking to some entrepreneur friends today that have been struggling with certain aspects of their business.

He and his Business Partner had invested a great deal of time and money into a product, that I truly believe if marketed correctly could make this couple multi-millionaires.

In our conversation, they shared with me the biggest frustrated that had been haunting them. Sometime ago they had contacted a professional who could be instrumental in giving their product high visibility. They had given literature and samples, had numerous meetings spending a great deal of time. They had been promised things that were never delivered.

Months later they were still trying to contact this person – did not get phone calls returned, when finally reached. She once again promised things that were never given.

They just wouldn’t move on. It was painful to listen to.

Why would anyone just do the same thing over and over?

I was quite blunt and told them you need to find another avenue; this person is not going to help you! It may not be what they wanted to hear, but it was the truth.

As a business owner you need to make sure you do not run on false hopes and beliefs. When you run into someone who promises you something and doesn’t follow through, Move on! Sometimes things do happen; if you want to give that person a second chance that is fine, but no third.

If he person or potential client you are working with does not have the courtesy to be honest and up front with you

about their intentions you cannot waste your time. The energy and emotion you put out knocking your head against a brick wall will kill your spirit. When you are constantly being filled with faults hopes you do not have the energy and vitality it takes to move forward and access the true opportunities that lay ahead.

What is the moral of the story?

To have a successful business, you must deal with the movers and the shakers – not the deadbeats.

Pamela Jacob is the owner of Artista Design. If you need a website developed or redesigned, project manager, consultant or graphic designer - you have found one. Pamela's specialty is taking an idea and making it come to fruition.

If you want to own an online business that thrives, if you have a passion for something you want to share, if you have an idea that you want to come to life contact me. My initial consultations are FREE.

A New Year – A New Start!!

I have been a bit quiet since the beginning of December but – not anymore!! The holiday season was a bit overwhelming for me – parties, family and friends – but I am ready to hit the road and I hope you are too! Success is more than just a big pay check it is enjoying what you do and the challenges that you face. Don’t get me wrong I have had some really tough challenges (last month being one of them) when I have wondered is this really the path I want to go down! But all in all being an entrepreneur and blazing my own path has given me more than I could ever hope for. My hope is in this coming year, I can help your business succeed– and you can see the success that you have been dreaming of - by offering you the knowledge and lessons that I have learn through so many years of “blazing my own trail”. I believe my own unique gift is that of gathering the tools to be able to offer the best when it comes to helping people just like you develop businesses that are uniquely yours. Branded with a look and feel that is personally yours - attracting and retaining the customers you need to make your business an amazing success…. In a nutshell let’s get moving to make 2008 the year your business sky rockets!!

The 9 Steps to Launching an Effective Landing Page!

I have people approach me all the time to design a landing page, but they do not really understand that a lot more than the design goes into the implementation of this page. Of course the design is of utmost importance, you want to portray the right image as well as collect all the relevant information for your data-base. However, just like branding your image through graphic design or building a website it is much more complicated than that. Below you will find the proper steps to putting together an effective landing/squeeze page. If you find a designer who only designs the page and does not explain the rest (or do the rest) – find someone else, you will not get what you are paying for – it is worth a few extra dollars to get the results you want. If you don't get results you are throwing your money away! Before having a professional put together a page make sure you have your free item (bonus or leader) – report, e-book, mp3 (or whatever you want to give away) developed. You want to give the recipient something of quality the best you have to offer. If you don't and they perceive your free gift to be of sub-standard quality they they will not let me repeat WILL NOT buy your service or product – in fact, they will be convinced that the quality of your company is poor, quite the opposite effect of what you are trying to portray… Remember: When you make a customer/potential customer happy they may tell a few friends. When you disappoint or make a customer/potential customer unhappy everyone will hear about it. That is something you don't want to happen to your reputation or your business. Furthermore, make sure you have researched and put together the best copy for the page. Look at other successful landing pages and see how they pull people in with the benefits that are listed. If you are at a loss for verbiage, see if you website developer does that type of work or knows someone who does. For a little more money, it is well worth the cost. The 9 Steps to Launching an Effective Landing Page

1. Register a unique domain name
2. Research to find the proper Keywords that will lead visitors to your page.
3. Write the copy using the keywords found
4. Design the page\
5. Implement the auto responder/ form
6. Put together a page with the downloads so that when the person signs up for the free - stuff it will automatically direct them to the free download page.
7. Put an opt-in or thank you letter in position that will automatically go out when a potential customer sign up for the freebie's - this will thank them for downloading your free item and have a link to your website.
8. Upload your squeeze page to your domain.
9. Start your viral marketing campaign!

Once all this is done you are now ready to market your freebie to the world – collecting those names are so important to your business - remember your data-base is gold!

FYI: My company does landing and squeeze page design and implementation for $250. To see a portfolio of work - go to www.artistadesign.com (access the portfolio links)

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