Everybody Wins with Article Marketing

Who knew writing a few articles and giving them away for free could be one of the best things you could do for your own web site? This is the precept behind article marketing, and comprises the ultimate in “white hat” or honest and straightforward marketing techniques. With article marketing you provide what other web sites need, you give a reason for the search engines to send traffic your way, and most of all you give readers the information they seek. This chapter will briefly outline how article marketing works and what it can do for your web site. There are two primary factors affecting your place on the search engine results pages, how relevant your page seems to a particular search and the number of quality links coming to your page from other sites. It is obvious a search engine wouldn’t stay in business long if someone searched for “roses” and was led to a page about “muscle cars”, so the more clearly your page can position itself as relative to a particular search term the better. Incoming links to your web page are seen by search engines as popularity votes, so the more you have from related sites the better. But the key to both of these factors is found in the word “relevant”. Posting an article on your web site that is optimized for relevance to a particular search term will go a long way in convincing the search engines to include you in the search results for that term. Submitting articles to related websites with a link back to your own makes you appear popular with the right crowd, the “in” crowd of relevant web sites. Did you notice both of these activities involved the use of articles? Article marketing is the practice of providing articles you’ve written (or had written on your behalf) to other web sites, blogs and ezines. These articles are provided for free, and in return you are allowed to insert a short bio and a link back to your web site. This bio is usually at the end of the article. Now if that link back to your website, leads to great content that is related to the article, you’ve just managed to kill two birds with one stone; you’ve shown your site is relevant and you’ve made a link to it from a related site so you’ve created the impression your site is popular within that niche. Viola! You are on your way to being recommended by the major search engines and because of that, building traffic. Article marketing truly creates a win-win situation for everyone involved and if you want to get your share, here are some of the top article directories you will submit your articles to get free traffic and back links to your website: http://www.ezinearticles.com http://www.goarticles.com http://www.articlecity.com http://www.searchwarp.com http://www.articledashboard.com This is from the book Ultimate Guide to Free Traffic... On sale now!

Tired of False Promises?

I was talking to some entrepreneur friends today that have been struggling with certain aspects of their business.

He and his Business Partner had invested a great deal of time and money into a product, that I truly believe if marketed correctly could make this couple multi-millionaires.

In our conversation, they shared with me the biggest frustrated that had been haunting them. Sometime ago they had contacted a professional who could be instrumental in giving their product high visibility. They had given literature and samples, had numerous meetings spending a great deal of time. They had been promised things that were never delivered.

Months later they were still trying to contact this person – did not get phone calls returned, when finally reached. She once again promised things that were never given.

They just wouldn’t move on. It was painful to listen to.

Why would anyone just do the same thing over and over?

I was quite blunt and told them you need to find another avenue; this person is not going to help you! It may not be what they wanted to hear, but it was the truth.

As a business owner you need to make sure you do not run on false hopes and beliefs. When you run into someone who promises you something and doesn’t follow through, Move on! Sometimes things do happen; if you want to give that person a second chance that is fine, but no third.

If he person or potential client you are working with does not have the courtesy to be honest and up front with you

about their intentions you cannot waste your time. The energy and emotion you put out knocking your head against a brick wall will kill your spirit. When you are constantly being filled with faults hopes you do not have the energy and vitality it takes to move forward and access the true opportunities that lay ahead.

What is the moral of the story?

To have a successful business, you must deal with the movers and the shakers – not the deadbeats.

Pamela Jacob is the owner of Artista Design. If you need a website developed or redesigned, project manager, consultant or graphic designer - you have found one. Pamela's specialty is taking an idea and making it come to fruition.

If you want to own an online business that thrives, if you have a passion for something you want to share, if you have an idea that you want to come to life contact me. My initial consultations are FREE.

A New Year – A New Start!!

I have been a bit quiet since the beginning of December but – not anymore!! The holiday season was a bit overwhelming for me – parties, family and friends – but I am ready to hit the road and I hope you are too! Success is more than just a big pay check it is enjoying what you do and the challenges that you face. Don’t get me wrong I have had some really tough challenges (last month being one of them) when I have wondered is this really the path I want to go down! But all in all being an entrepreneur and blazing my own path has given me more than I could ever hope for. My hope is in this coming year, I can help your business succeed– and you can see the success that you have been dreaming of - by offering you the knowledge and lessons that I have learn through so many years of “blazing my own trail”. I believe my own unique gift is that of gathering the tools to be able to offer the best when it comes to helping people just like you develop businesses that are uniquely yours. Branded with a look and feel that is personally yours - attracting and retaining the customers you need to make your business an amazing success…. In a nutshell let’s get moving to make 2008 the year your business sky rockets!!